For every small business, the struggle to balance time and money can often feel never-ending. When should you invest in a tool to replace something you do manually? Are there ways to automate what you do to free up time? It’s useful to break this problem down into two categories. What can be automated What […]
The Best Automation and Marketing Tools to Get Your Time Back Read More »
Bing announced Wednesday the beta release of a new analytics product that lets webmasters see how users interact on their websites. With Clarity, site owners can replay user sessions and use the behavioral insights to optimize their sites for better conversion, engagement and retention. The free, open-source tool collects users’ mouse movements, touch gestures and click
Bing releases Clarity, an open-source UX analytics tool Read More »
Marketers’ jobs have never been more complex. They have to juggle vendors, evaluate complicated technology, and draw insights from reams of data, all while meeting skyrocketing customer expectations. But artificial intelligence is changing the equation, helping marketers make sense of a deluge of information and effortlessly execute more effective campaigns. Watson Marketing’s suite of AI-powered
Us marketers who are up to speed with current trends know that marketing automation can do wonders when it comes to helping us do our job much more effectively and efficiently. And not only that, it can lead to better marketing/sales alignment, resulting in more conversions and a higher ROI. In fact, stats show that
Building Your Marketing Automation Team: Roles and Expectations Read More »
Whether you’re a marketer working in the B2B or B2C world, you know that one tremendous challenge of doing your job well is always being one step ahead of your competitors. Part of doing that is finding an opportunity to quickly engage and begin the nurturing process with your audience. Your job as a marketer
3 Reasons Why Chatbots Should be Part of Your Marketing Strategy Read More »
As a CMO, your job is to be ready for every marketing development. You’re never allowed to stand still, because the moment you do, something in your industry will change, and you’ll fall behind the competition. Unfortunately, turnover for marketing jobs is increasing. One survey revealed that the average tenure of a marketing CMO is less than
6 Ways Marketing Automation Is Evolving for CMOs Read More »
Marketing automation software is the champion of efficiency – except for when it isn’t. The same tool that relieves us of hours spent on data management, silently nurturing our leads whilst we go about our everyday tasks, can also be the cause of endless frustration. We are sold the automation dream, wrapped up in neat
Six marketing automation nightmares (and how to avoid them) Read More »
What is a common and fairly regular feature of Digital Transformation and Customer Success initiatives? I am sure you have seen it before. It starts with a CEO presentation on stage at the annual Company All-Hands, where they present the company’s focus or the new vision. This announcement could be linked to the Big Tthe company
Ceremonial Adoption – I Am Sure You Have Come Across It Before! Read More »
The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice. Today, we use technology to analyze buyers’ digital body language to personalize, engage, and incite
5 Trends that Will Define the Future of Marketing Automation Read More »
When I worked as a webmaster at AOL in the early days, every employee had visibility into every member’s account. Then in 1999, a naval officer was outed by one of the employees after he logged into an alternate profile with a different screen name. AOL’s course of action was to immediately shut down access
What Is Privacy Forward and Why Does it Matter for Marketers? Read More »
