marketing automation

Why do Marketers Switch Marketing Automation Solutions?

marketing automation /

(It’s Because Their Needs Outgrow System Capabilities) When speaking with leading enterprise marketers who chose to re-platform, many expressed the need to change their marketing automation system due to issues with vendor support, price, performance, scalability and sometimes their own ability (or inability) to work with IT. Looking at the underlying issues we found, you […]

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Why marketers should have roots in tech: Sarah Kennedy, CMO of Marketo

AI, careers, Innovation and Trends, marketing automation, marketing technology, marketo, Talent and recruitment /

What are the background and skills that make a great marketer? As marketing is a field that straddles so many disparate areas – like creativity, strategic thinking, psychology, data – this can be a difficult question to answer, whether you’re a recruiter looking to hire the best talent or a newcomer who wants to break

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Shopify now lets stores create AR experiences for iOS 12

A-From MTT, Augmented & Virtual Reality, Channel: Martech: Commerce, E-Commerce, marketing automation, Marketing Tools /

Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of Apple’s Monday release of iOS 12, which includes new functionality that provides AR experiences from within a web browser. Shopify AR provides businesses with a toolkit to create their own AR experiences, and includes

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Personalization at Scale for B2C Companies

Cross Channel Marketing, marketing automation /

It’s become common knowledge among marketers that personalized marketing provides higher ROI and directly benefits consumers in the form of better engagement and more personal brand relationships. Therefore, smart marketers are constantly investing and pushing to make their marketing more personalized. Yet, these same seemingly smart marketers are making a dumb mistake – forgetting to focus on

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The True Value of Becoming a Certified Marketing Automation Expert

b2b, Consumer, marketing automation /

Will getting a marketing automation certification help advance your career? Will you make more money? Promoted faster? What is the quickest way to get certified? I’ll answer these questions and more in this blog post. Supply and Demand Are recruiters and hiring managers looking for certified marketing automation experts? Marketing automation certifications are among the premier

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New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws

A-Post to MarTech Today, Channel: Martech: Analytics & Data, Facebook, Facebook: Marketing, Facebook: Privacy, gdpr, GDPR - General Data Protection Regulation, Google, Google: Privacy, Internet Marketing, Legal: Privacy, marketing automation, Marketing Tools, Marketing Tools: Analytics /

Earlier this month, we reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in coming for this administration, given its hesitancy to add any governmental regulations or restrictions to business. But before that law is crafted, tech firms want to

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Podcasting continues its meteoric rise, creating more opportunities for marketers

A-From MTT, Channel: Martech: Marketing, Content marketing, marketing automation, Marketing Tools, podcasting /

Podcasting continues its rise in popularity, and advertisers are taking note. A Nielsen Fanlinks survey last quarter showed that the number of self-identified “avid” podcast fans rose from 13 million homes in 2016 to 16 million in 2017 — a 23 percent increase. An Interactive Advertising Bureau (IAB) survey earlier this year found that podcast revenues topped

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How Blockchain Will Disrupt the Marketing Industry Forever

#marketing, Blockchain, marketing automation /

No doubt, one of the greatest headliners in our world this century is the blockchain technology. Closely allied to the blockchain are bitcoin and other cryptocurrencies. Truly, many are yet to accept cryptocurrency; but, no person can deny that blockchain technology has come to stay. Initially, the emphasis of the blockchain has been its impact

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The United States finally starts to talk about data privacy legislation

A-From MTT, Analytics, Channel: Martech: Analytics & Data, Display Advertising, gdpr, GDPR - General Data Protection Regulation, Legal, Legal: Privacy, marketing automation, Marketing Tools, Marketing Tools: Analytics /

At this point in time, almost every marketer has heard about the General Data Protection Regulation (GDPR), Europe’s sweeping data privacy legislation that went into effect at the end of May. US companies are bound by this law because it governs all European Union (EU) members, no matter where their data is collected. Under GDPR,

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