marketing automation

Salesforce promotes COO Keith Block to co-chief executive

A-From MTT, Channel: Martech: Management, marketing automation, Marketing Tools /

Salesforce announced this week the promotion of Chief Operating Officer Keith Block to co-chief executive officer. Block will lead the company with current CEO and Co-Founder Marc Benioff. Salesforce is a customer relationship management (CRM) platform with a suite of cloud-based applications to manage sales, marketing and and other customer-oriented functions. Benioff founded the company in […]

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Is the Marketing Pendulum Swinging? Where Marketing Automation Has Led B2B Marketers

B2B Marketing, lead generation, Marketing, marketing automation /

DirtyOpi / Pixabay I was talking to a CEO the other day who was frustrated his organization’s email campaigns weren’t generating more leads. He went on to tell me he thought their open rates were dismal. This made me think about the metric-centric promise of digital marketing that viewed marketing automation as the magic potion

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You’re probably using marketing automation software, and for good reason.

Digital marketing strategy, marketing automation /

Marketing automation is a godsend for digital marketers, but needs to be closely monitored, otherwise your investment may be for naught. The following metrics will help you keep tabs and get the most of your automation software. If you’re a digital marketer, you’re probably using marketing automation software, and for good reason. You may be

You’re probably using marketing automation software, and for good reason. Read More »

8 Ways Marketing Automation Makes Your Business an Efficiency Powerhouse

Marketing, marketing automation, Sales & Marketing, Technology, yec next /

Marketing automation is here, and has made its way into every business and every industry. Using an automation system can help make mundane tasks more manageable and increases your business’s efficiency in the process. No longer will you be a slave to social media or email blasts, as marketing automation can create those posts in

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Gartner releases first Magic Quadrant on mobile marketing platforms

A-From MTT, Channel: Mobile Marketing, marketing automation, Marketing Tools: General /

A key question about mobile marketing is whether marketers should employ platforms specifically designed for those devices or utilize mobile capabilities within larger, multichannel marketing clouds. Gartner’s first Magic Quadrant report on mobile marketing platforms points out the depth of mobile capabilities in mobile-only offerings, plus it notes the flexibility for a marketer who doesn’t

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Keep Your Business Sailing Smoothly While You’re on Vacation

Best Practices, Email Marketing, marketing automation, Tips, Tricks /

Running a business is demanding. And with a lot of responsibility on your shoulders, stepping away from the office can feel scary. But taking a break is just as important as hard work, and you’ve earned a vacation. Plus, time away gives you perspective. When you’re not in the thick of your day-to-day routine, you

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3 reasons why Marketing Automation Strategy will need an AI-bot

marketing automation /

Marketing automation industry is currently valued at $1.65 billion, and the majority credit for this jump in value goes to the introduction of AI in marketing automation; more-so the AI-enabled chatbots that are taking marketing automation industry by storm Here we will go over three significant reasons for why every brand should consider a chatbot

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Despite marketers’ optimism about new privacy laws, massive data breaches continue to rock consumers’ trust

A-From MTT, Analytics, Channel: Martech: Analytics & Data, gdpr, GDPR - General Data Protection Regulation, Legal, Legal: Privacy, marketing automation, Marketing Tools, Marketing Tools: Analytics /

With the enactment of new data privacy laws comes the expectation that consumer privacy will be better maintained. But will the new rules help stem the seemingly endless reports of data breaches? I talked to some marketers who are hoping they will. Europe’s General Data Protection Regulation (GDPR), which governs the handling of European Union

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