marketing automation

Global Email Marketing and Marketing Automation ROI benchmarks 2018

Email marketing automation, marketing automation /

See the latest email marketing and automation statistics to help benchmark your current performance and plan improvements We’ve recently updated our State of email marketing report, Email Marketing and Marketing Automation Excellence report 2018, in partnership with GetResponse. This year’s report shares some interesting findings from an analysis based on over 500 respondents working in […]

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Is your marketing platform really intelligent?

Amazon: Amazon Echo, Analytics, Channel: Martech: Analytics & Data, Channel: Martech: Marketing, Content & Writing, Conversion Rate Optimization, Machine Learning & Artificial Intelligence, marketing automation, Sponsored Content /

Let’s face it, the future isn’t turning out to be what we were promised in decades past. No flying cars, and the closest thing to robot butlers are Siri and Alexa. Don’t get me wrong, they’re handy in their ways: suggesting nearby Thai food or tending to virtual shopping carts as we yell our grocery

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Identify and Rejuvenate Your Inactive Customers

customer experience, Data-Driven Marketing, marketing automation /

By Gabrielle Tao,VP, Product Management, Responsys Development, Oracle As a marketer, you most likely have a list of your “inactive” customers. The definition of inactive customers varies from marketer to marketer. Maybe they’re customers who haven’t purchased in the last year or those who haven’t responded to any marketing messages in the last 180 days.

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Building Your MarTech Stack Into an Ecosystem

b2b, Consumer, marketing automation, SEO BLOG /

One of the biggest challenges in MarTech stack development is determining which technology categories and products should be incorporated as the stack evolves. Marketing teams are under tremendous pressure to do more, produce better results, and to incorporate the latest technology in the hopes that it will increase competitive differentiation. With more than 8,000 marketing and

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Is Your CRM Just A Rolodex In The Cloud? 3 Ways To Fix That

Automated Marketing and CRM, CRM management, marketing automation, SEO BLOG /

CRMs can often pose a challenge for organizations, no matter their size. Many companies are encouraged to sign up for CRMs with stars in their eyes and great expectations of its capabilities. Automating marketing functions, staying current with leads, and improving overall customer service are some of the plus points of a CRM that are

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First Forrester forecast for marketing automation finds it is still ‘early innings’ for adoption

A-From MTT, Channel: Martech: Marketing, marketing automation, Marketing Tools, Marketing Tools: General, SEO BLOG /

In the hubbub over all the new technologies, the workhorse marketing automation platforms keep doing their jobs. And in “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” [available for Forrester clients only], its first such report on this space, research firm Forrester predicts that spending for these kinds of tools will grow vigorously over the

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The Role of Automation in Digital Transformation

b2b, Consumer, marketing automation, SEO BLOG /

As automation technology continues to evolve, the capabilities—and expectations—of marketers evolve alongside it. Better automation goes hand-in-hand with real-time access to customer data and behaviors, including both digital and nondigital touchpoints. It comes as no surprise that advances in technology further empower marketers to put customers at the center of the experience, personalizing messages and

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Segmentation

Data-Driven Marketing, Email Marketing, marketing automation, SEO BLOG /

This article is part of our series on customer experience where we look at how to connect data, intelligence, and experiences. Read the previous article, Great Customer Experiences Rely on Robust Identity Management. Your ability to deliver personalized customer experiences across multiple channels is increasingly being tested. There is a good reason for this – cross-channel

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