marketing automation

Marketo buys Bizible, adds ‘deeper attribution’ to its engagement platform

Marketo has acquired performance management software Bizible, the company announced Monday at its annual conference, the Marketing Nation Summit. The merger brings together two companies that are well-known in the industry for the services they provide. Marketo is an enterprise-level marketing automation provider, and Bizible is known for its ability to provide attribution for conversions […]

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Small Businesses Share What Features Worked Best For Them

A/B testing, abandoned cart, instagram ads, Landing Pages, MailChimp News, marketing automation, product recommendations, SEO BLOG, small business, Using MailChimp / Good To SEO

No one knows the small business struggle quite like those who are living and breathing it every day. In honor of Small Business Week, we wanted to share more stories from the companies featured in our What’s in Store newsletter. We figured some of the biggest learnings come from real-life examples. From landing page

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Cart Recovery

Email Marketing, marketing automation, SEO BLOG / Good To SEO

Getting a visitor to add a product to their shopping cart isn’t enough. Statistically, 77 percent of online shopping carts are abandoned before the sale is completed. Savvy marketers don’t count those sales as an immediate loss because they know it is now possible to recoup 10 percent to 30 percent of those sales. But

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Small Business Hacks: 8 Tips We Trust

Best Practices, facebooks ads, google remarketing, instagram ads, Landing Pages, MailChimp News, marketing automation, SEO BLOG, Tips, Tricks / Good To SEO

It’s the most wonderful time of the year! That’s right: National Small Business Week is here. To celebrate entrepreneurs working hard to turn their dreams into realities, we pulled some compelling research stats and tips that will help you have a successful 2018. 1. Automate, automate, automate. Almost 50% of small business owners spend

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From Direct Mail to Predictive Intelligence: Riding the Technology Wave

marketing automation, Modern Marketing Resources, Oracle Marketing Cloud, SEO BLOG / Good To SEO

Makers of Modern Marketing: Bence Gazdag Welcome back to the Makers of Modern Marketing at Oracle! A new blog series dedicated to the drivers, architects, and risk-takers behind marketing at Oracle to give readers a peek into how they are applying our own products to drive innovation and build the future of digital marketing. This

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The Real Cost of Duplicates in Your CRM/Marketing Automation Platform

b2b, marketing automation, SEO BLOG / Good To SEO

The other day I was talking to yet another marketing operations manager who has “a duplicate problem*” and “just needs a one-time dedupe job.” (“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) A lot of marketing managers only become aware of the fact that they have a duplicate problem when they exceed the

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3 Easy Ways to Automate Your Marketing

marketing automation, marketing technology, Sales & Marketing, SEO BLOG / Good To SEO

I talk to so many business owners who still don’t understand the importance of investing time and energy into marketing. I wish I could wave a magic wand and have every one of them really “get” the power of marketing. Marketing is your business’s engine for growth. And if you think of marketing as a

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Congratulations to the 2018 Markie Award Winners!

marketing automation, SEO BLOG / Good To SEO

Celebrating a Magical Night Honoring Old and New Marketing and Commerce Legends Last week at Modern Customer Experience, we celebrated our 12th Annual Markie Awards. This year marked a significant turn in our awards ceremony, as we welcomed our Oracle Commerce customers to participate in the Markie Awards submissions and celebrate the successes of their

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How has marketing automation developed?

marketing automation, SEO BLOG / Good To SEO

Marketing is the lifeblood of business. After all, your product or service won’t promote itself! There are many ways to market your products to your target market. Brands will use anything from storytelling to price in order to attract new customers. One of the most effective strategies is forging deep connections with your potential customers.

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How To Win The Markie Award

marketing automation, Modern Marketing Resources, SEO BLOG / Good To SEO

Honoring excellence in marketing since 2007, Oracle’s Markie Award is a recognized global pillar of success. Companies of all sizes share their most innovative and successful campaigns in Omni-Channel Marketing, Content Marketing, Social Marketing, Data Management & Advertising, Web Optimization, Marketing Innovation and Analytics. With over 600 entries each year, becoming a Markie finalist or

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