The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. A Mona Elesseily says, “[T]his is a workhorse for many of us, not a viewing platform.” Fortunately, advertisers who use third-party tools like Optmyzr have a chance to transition […]
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Perhaps you keep hearing about this marketing automation thing, and how much of a lifesaver it can be for small businesses? You’re curious but skeptical. Can marketing automation really be that great? I may be a little biased on the subject since I help firms incorporate automation software into their existing sales and marketing processes,
How Marketing Automation Can Make Your Business Smarter (and Richer) Read More »
Technology is transforming marketing faster than ever before. Add AI to the mix and marketers experience another layer of complexity. But according to the latest research, marketers who successfully adopt and adapt artificial intelligence into their digital marketing strategy will most certainly rise above the rest. eMarketer recently published a report, Artificial Intelligence for Marketers in 2018: Finding
Forget The Hype And Really Understand What AI Can Do For You Read More »
Automating your business is not just a nice thing to do; these days, it’s an absolute must. Why spend unnecessary time handling administrative duties or other repetitive tasks when your time is better spent talking to prospects and clients or just working to grow your business? With a plethora of online tools at your disposal,
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Welcome to the first installment of Makers of Modern Marketing at Oracle! A brand new blog series featuring interviews with the creators, architects and risk-takers behind marketing at Oracle. This series gives readers a peek into how marketers inside Oracle are applying our own products (“drinking our own champagne” as some might say) to drive
Building the Foundation of Digital Marketing Success Read More »
The personal data economy has been increasing for years. Now with the General Data Protection Regulation (GDPR) deadline around the corner, data collection and enterprise responsibility will finally merge. This is obviously great news for consumers, but what about marketers? Is GDPR a burden or a blessing? On the surface, GDPR is a lot to
How a Marketing Automation Platform Can Help With GDPR Compliance Read More »
Every subscriber on your email list is unique. One subscriber may prefer daily emails. Another may like weekly emails. How can you make everyone happy? Here at AWeber, we faced this question ourselves. Many subscribers who took our popular “What to Write in Your Emails” course said they didn’t like the daily cadence of emails.
How We Increased Engagement for Our Online Course by 150% with Marketing Automation Read More »
Tony: What was the connection? Nina: What I loved about sociology was the study of people and organizations and cultures, and how they all come together to create human experiences. Understanding how we relate to each other and what influences us is at the heart of what I like about marketing, and it’s made me
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Editor’s Note: This article on advanced marketing automation platforms originally appeared in The Business Debate. Stereotype: a standardized mental picture that is held in common by members of a group and that represents an oversimplified opinion, affective attitude or uncritical judgment. – Webster’s Dictionary Society frowns on stereotypes, and for good reason: They may not
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This transcript has been edited for length. To get the full measure, listen to the podcast Predicting Your Marketing Automation Success Nathan Isaacs: Can you tell us more about the Fundamental Three. Phil Bosley: You have to have a good email frequency. You have to have the website be tracking website visitors on your website.
3 Fundamental Factors Predicting Your Marketing Automation Success Read More »
