Marketing Challenges for the Insurance Industry Tony: How would you describe the challenges that face your industry as a whole? Are there any disruptions that are impacting the way you approach marketing? John: One of the greatest challenges insurance companies face today is how to manage the rapid advances in MarTech. New technologies that help […]
Transformation has become an archetypal buzzword. Its connotations are hardwired into technological change, but there’s more to it than simply plugging in a new platform or solution and hoping for the best. To demystify what transformation really means for global organisations, the latest Eloqua User Forum heard from Oracle Marketing Cloud experts and leading brand
Going back to basics to achieve true transformation Read More »
This transcript has been edited for length. To get the full measure, listen to the podcast. 2018 Marketing Predictions Act-On: You’ve written about the predictions you didn’t make in 2017. Could you talk about some of the trends you think everyone should be watching out for in marketing? David: Look I’m married, I’m wrong all
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As a digital marketer, you have a myriad of tools you use to engage and attract customers. Your stack most likely includes a marketing automation platform, web content management system (CMS), analytics platform, and other tools. While it’s essential to use the best tool for the job, the goal should always be to present a
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Having this intelligence ensures that companies deliver a unified brand experience across all channels: both online and offline. As more and more data is collected on a buyer over time, companies can begin to tailor what that individual sees when they come to the website: a welcome note upon arrival to the homepage, a thank
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What is essential for running a business effectively? Is it the happiness of employees, its processes, proper investment, marketing, sales, or the profit generated? If we look from a bird’s eye view, each of these creates a chain reaction and carry equal weight. For all businesses, profit and revenue are key targets. But what are the essentials
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Chart of the Day: Email marketing techniques used Automation platforms are a big commitment Why do I say commitment? It’s not just a product, it’s a game changer, like a car or house. Would you buy a 5 bedroom house when you have no idea what you would use those rooms for? When you view
If you’re in marketing, there are days it feels like the most enviable occupation in the world and on others, the most accursed. This is a logical condition since, historically, marketers have been both praised and vilified (think of the series, Mad Men) for the work they do to manipulate their fellow humans and in
Did you know that some 80% of New Year’s resolutions never see the light of February? That’s because they tend to be a bit abstract. It’s great to set big goals, but you need to define concrete steps that’ll help you reach them. Making a list of what you want to do this year and
Editor’s note: A version of this article on personalized marketing automation appeared originally in Digital Marketing Magazine. Large marketing organizations. They’re all the same, aren’t they? Since their inception, they have been viewed with a stigma around their operations; a siloed internal setup, segmenting their customer base into basic markets with no further insight and using
