marketing automation

How to Explain Your Marketing Automation Job at the Thanksgiving Table

marketing automation, SEO BLOG /

I also love this wonky definition from Seas Marketing’s Kari Seas, who recently defined marketing automation’s role in lead generation on Episode 53 of the Rethink Marketing podcast. She said, “Marketing automation’s role is putting individuals in target accounts into the sales funnel who are most likely to result in closed revenue in the shortest […]

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How Act-On University Empowers Customers to Become Better Marketers

Advocacy & Loyalty, Brand Marketing, Customer Marketing, marketing automation, Marketing Strategy, SEO BLOG /

Tami: It was world class. Much more than we could ever have expected. It’s helped us get up to speed quickly, Because of Act-On University, we were able to get up to speed in seemingly no time and launch our first campaign in less than one month. The online courses in Act-On University are organized

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5 Ways Marketing Automation Makes Engagement Easy

b2b, Consumer, marketing automation, SEO BLOG /

As marketers, we are always looking for ways to automate, optimize, and make things simpler for ourselves so we are able to run more programs, produce more content, achieve higher ROI, and the list goes on. What’s more, less than half of consumers say that brands could do a better job engaging them. Customers now expect an engaging,

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3 Questions to ask around People, Process, and Technology

CMO Corner, customer experience, marketing automation, SEO BLOG /

When I was a younger one of my most favorite memories were centered on going for drives with my father; and yes gas prices back then weren’t what they are today. What always surprised me about the drives was that some-days they’d last for hours and others they’d be relatively short. As I gazed at

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Real-Time Personalized Messaging Is the Future of Marketing

Adaptive Marketing, Demand & Lead Generation, Digital Marketing, lead generation, Lead Nurturing & Scoring, marketing automation, personalization, SEO BLOG /

But wait: There’s more. Way more. We don’t have to stick to emails anymore. Social media messages can be personalized and sent in real time. So can text messages, website notifications, and the almost futuristic beacons. All of this is happening now. Over a million beacons will be installed in US stores this year. We’ve

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How Behavioral Triggers Are The Low Hanging Fruit of Marketing Automation

marketing automation, SEO BLOG /

As a journey-man of marketing automation and email marketing, it still amazes me when I read surveys such as the 2017 Oracle & Econsultancy State of Marketing Automation in ANZ. Generally speaking, the low hanging fruit of marketing automation is often not being utilized to improve marketing KPIs, sales performance, and the customer experience. Only

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Black Friday and Cyber Monday Marketing Tips

abandoned cart, automation, Best Practices, google remarketing ads, Holidays, marketing automation, order notifications, product recommendations, promo codes, retargeting ads, SEO BLOG, Tips, Tricks /

As we enter the final countdown to Black Friday and Cyber Monday, you’re probably putting the finishing touches on your marketing plan. People come ready to buy on Black Friday and Cyber Monday, and they do most of their shopping online. In 2016, consumers spent $3.39 billion online on Cyber Monday, making it the biggest

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How to Create a Killer Marketing Plan and Spare Yourself a Scare

B2B Marketing, Email Marketing, marketing automation, marketing plan, Marketing Strategy, SEO BLOG /

I’ve loved Halloween since I was a kid. Back then, I loved dreaming up a costume, sometimes months in advance, and coming up with a plan for the night. And I still love the holiday. I love the fun. The frightful elements of surprise. And, of course, those sugary treats. Planning for a successful All

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4 ways to capture an audience for your holiday marketing

automation, Best Practices, Holidays, marketing automation, SEO BLOG, Tips, Tricks /

Ah, fall! How it always seems to arrive suddenly, “crisp and golden as an apple.” Now that storefronts are being prepped to look like winter wonderlands, it’s time to get your holiday marketing plan in order. When you run your own business and sell stuff online, the holiday season is often the busiest time of

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