One of the best things about taking part in Marketo User Groups (MUGs) is that you get to hear from people that have “seen it, done it, and been there”. I had the opportunity to lead a panel discussion at the San Francisco MUG on the topic, Taking Out the Garbage: Real Life Experiences in […]
Real Life Experiences in Cleaning Up Your Marketing Data Read More »
What is Marketing Automation Personalization? You may already be using marketing automation (MA) for the amazing benefits it provides, but to ensure that communications to your customers and prospects stand out, you’ll need to supercharge your efforts using marketing automation personalization. Marketing automation solutions have managed, in just a few short years, to appear, expand
3 Red-Hot Tips to Upgrade Your Marketing Automation Personalization Read More »
geralt / Pixabay Redundant functions and rote tasks do not seem to have a place in the digital age. However, those who are starting out in business tend to fall into routine and repetition. You can be losing not only money but also time and effort if you go this way. With automation, you will
RavindraPanwar / Pixabay The more leads you generate, the harder it is to build meaningful relationships with real people. Automated marketing simplifies several processes for you so that you can focus on the person behind the computer. In this blog, we’ll explain a few things you can do with automated marketing and how they contribute
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Personalizing the Buyer’s Journey with Act-On Delivers nearly 1,400% ROI When bisco Industries used Act-On to create custom product recommendations, the company increased conversion rates by 1,285% and created $100,000 in new opportunities. Implementing Act-On has also saved bisco $72K across the entire marketing department, and set them on track to generate $120,000 in annual
Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story Read More »
Editor’s Note: A B2B adaptive marketing strategy using marketing automation can help you predict and deliver the best message to your prospects, at the perfect time, through the ideal channel with machine learning. What’s your definition of spam? If you’re a marketer, your definition of it might be, “marketing messages, specifically emails, sent without permission.”
3 Tools That Will Boost Your Social Media ROI Social media has long produced amazing marketing results for companies across just about every industry and from all over the world. Nonetheless, many who try duplicating these results quickly become frustrated. Is social media success a matter of luck or is there a reliable way to
I order an Uber on my smartphone, use an app to make sure my cappuccino (skinny, hold the sugar) is ready for me to pick up without waiting in the queue, and stream an episode of Stranger Things on Netflix using mobile data all on my way to work. Do I think, ‘Wow, that was
Evolution not Revolution: The Future of Marketing Automation Read More »
MailChimp took another step this week toward becoming a multichannel marketing platform, announcing that users can now create and deploy Google Remarketing Ads within its dashboard. With two clicks in the new feature, a marketer can connect her store to MailChimp and set up a campaign that shows a site visitor follow-up ads for a
MailChimp adds Google Ads as it becomes a multichannel platform Read More »
In a perfect world, the path your customers follow to purchase something from your store would be simple: They hear about your brand, head to your website, find what they’re looking for, and place an order. But life happens. A phone call, an email, or an adorable puppy GIF takes them away from your site,
