If you grew up watching Star Trek, you know about the Enterprise’s computer. With the simplest voice command: “Computer”, anyone on the ship could ask a question and get an immediate reply. The answer didn’t come in the form of a computer printout or on a screen. Communication happened vocally. Sounds familiar, right? Chatbots: A […]
5 Ways the Chatbot Has Surpassed The Enterprise Computer From Star Trek Read More »
A few months ago, we made our powerful marketing automation features free for all MailChimp users. If you run your own business, automation allows you to have an ongoing conversation with your customers, giving you more time to complete other tasks on your to-do list. It’s like having a second brain for your business that
No matter what size organization you work for, you have decisions to make – or at least discuss – prior to jumping into the evaluation of marketing automation providers. Don’t rely on the vendors to become the experts in your business processes, people, systems, and data. You must get your house in order first. Once
Do Your Homework Before Searching for Automation Vendors Read More »
PublicDomainPictures/Pixabay Having concerns on how you can develop and grow your small business towards success is a question on all small business owner’s minds. I’ve had countless prospects approach my consulting practice wondering what tactics they need to implement in order to be successful. In the world of marketing and sales, there is a new
Marketo forms a new alliance with Google Cloud Marketo, a leading marketing automation provider, recently announced their new alliance with Google Cloud. Starting in 2018 both companies will join forces to migrate Marketo’s platform from their own data centres to the Google Cloud Platform. The multi-year deal will enable Marketo to scale its infrastructure and create an
Chart of the Day: Looking to increase sales? Abandon Cart programs could be just what you need The opportunities Marketing Automation provides your business is immense. I’ve always found that it is more difficult to decide which sequences to launch first as there are so many. I went back and counted the number of automation’s ideas,
It’s generally understood that transformation is a process – messy, complicated, at times tedious, nothing likely to happen overnight or in a vacuum. What we often forget, however, is the shape it can take; how it can bend to perception and expectation in such a way as to seem invisible, nonexistent. The writer Suzy Ross
ROI Essentially all respondents (98%) agree that effective marketing automation is critical to long-term business success. While just over half of B2B organizations surveyed are using marketing automation, only 27 percent firmly believe that it has increased marketing’s contribution to pipeline. A significantly higher proportion of respondents based in North America indicate that marketing automation
25 Killer Marketing Automation Stats (Pssst! They’re New Ones!) Read More »
Modern B2B marketers seem to understand what marketing is about these days: it has become a process of collecting and using data from a series of touchpoints that customers and prospects have with brands. These touchpoints are individual tiles in a larger mosaic, that when viewed collectively, reveal precise and timely insights about customer sentiment
Marketing Automation Still a Work-in-Progress for Most B2B Firms Read More »
In the world of digital marketing, new terms and buzzwords are thrown around all the time. One that seems to be surviving and thriving past the initial hype is “account-based marketing,” or, as many call it, “ABM.” Businesses all over the world are putting ABM into practice and they’re seeing results. According to SiriusDecisions’ 2016
How Marketing Automation Can Super-Charge Your Account-Based Marketing Strategy Read More »
