marketing automation

Why Artificial Intelligence is Set to Redefine the Customer Journey

AI, Artificial Intelligence, B2B Marketing, marketing artificial intelligence, marketing automation, SEO BLOG /

The increasing significance of machine learning explains why AI was one of the biggest topics of the recent Google I/O conference. This annual developer festival highlighted the range of possibilities offered by AI: Google Assistant, for instance, which now connects one hundred million devices and is on hand to help you make the best decisions at […]

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We Merged Automations with Campaigns. Here’s Why.

E-Commerce, MailChimp News, marketing automation, SEO BLOG /

Every week, 10,000 businesses create their first marketing automation in MailChimp. From recapturing sales with an abandoned cart series to finding a new audience with Facebook and Instagram ads, our automation features help mind your marketing, so you can get back to minding your store. It’s like another employee for your growing company, except marketing

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Email Automation 101: How To Use Automation

email automation, Email Marketing, email series, marketing automation, SEO BLOG, welcome series /

“Email automation.” You hear the phrase again and again. But if you’re new to the email marketing game, you probably have a few questions about it! So, to help you get a better grasp on what it is, why it’s important and how it can help you get the incredible results you want, here’s a

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Become a Marketing Automation Expert with the New Act-On University

act-on university, acton university, marketing automation, marketing automation training, Marketing Life, Marketing Strategy, online learning, SEO BLOG, university /

We have big news, you guys. Are you ready for it? Act-On is so excited to announce the relaunch of Act-On University, a new online learning experience that breaks down the barriers to achieving marketing automation success. What does that really mean? It means that we’ll now be providing our customers with individualized course curriculums

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3 Ways Personalized Marketing Improves the Consumer Experience

marketing automation, marketing personalization, Marketing Strategy, personalization, personalized marketing, SEO BLOG /

For today’s marketers, personalization is no longer a fancy buzzword. It’s a necessary part of a robust marketing strategy. Consumers expect custom, one-to-one content – regardless of the device or platform they choose to use at a particular moment. They’re looking to feel a real relationship with the companies and brands they engage with and

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3 Ways Automation Tools Are Increasing Marketing Productivity

AI, marketing automation, marketing automation tools, productivity tools, SEO BLOG, Tools & Tips /

3 Ways Automation Tools Are Increasing Marketing Productivity Did you know that 51% of companies currently use automation tools? That number is also increasing. It’s not hard to see why. A company that isn’t using automation tools is incurring unnecessary overhead and probably not getting the same results as those using automation software. If your

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Customer data platform Segment adds Looker Source to define audiences from multiple tools

A-From MTT, Channel: Martech: Analytics & Data, marketing automation, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

A visualization of a nervous system. Segment, the San Francisco-based customer data platform, is out with a new collaboration that positions it as a kind of virtual marketing automation platform. Originally, Segment’s purpose in life was to act as a kind of data switchboard. Businesses can pipe data in and out of their various marketing

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LEGO logic rocks marketing automation

A-From MTT, Channel: Martech: Management, marketing automation, Martech Column, SEO BLOG /

I love watching my son master a LEGO set. Logic is the key ingredient in putting a set together, especially the super complex models that require many hours to assemble. The LEGO company is smart. For the complex sets, the company breaks the whole into units, which are packaged to be built separately. The assembled sections are

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Timing is Everything: Leveraging Adaptive Sending and Posting to Optimize Impact

act-on, adaptive journeys, Adaptive sending, Email Marketing, marketing automation, SEO BLOG /

Ever pull into a full parking lot and get a front row spot because someone just happened to be pulling out? Great timing brings great advantages! For marketers, maximizing engagement with your prospects and customers can feel a lot like getting that ideal parking spot – sometimes you get lucky and send out a social

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The many hats on a marketer’s hat rack 351x200

The Many Hats on a Marketer’s Hat Rack

marketing automation, marketing automation software, Marketing Life, marketing role, Marketing Strategy, role of marketing, SEO BLOG /

When I tell people what I do for a living, using my title as “marketer,” I get a lot of nods. It’s a generally understood role and concept. But if I described my actual day-to-day work without labeling it, I suspect people would title my marketing role with a myriad of other names. As a

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