Nowadays, there’s a much bigger demand for businesses to complete intricate tasks. So, why not turn to automation for help? With the help of automation, you’ll work faster and reduce the number of mistakes. Clearly, this is a win-win for both your company as well as your customers! Take the words of Ivan Levchenko, the […]
And while there are dozens of factors that could be impacting your email deliverability, there are a few simple ways to improve your email reputation for better inboxing. Make Your Email Template Mobile-Responsive More than half of all email is now opened and read on mobile devices, which means mobile optimization is essential to improved
The 3 Most Commong Marketing Automation Challenges Read More »
Every business eventually realizes that much of its marketing can be automated. Gone are the days of remembering to follow up with a lead, or websites that present the same offers to every visitor regardless of how they arrived on the page. Marketing automation is a no-brainer for big businesses, who might have hundreds of
Many of us know the disappointment that comes from investing in new “groundbreaking” technology only for that technology to fail to produce the results we want (or be able to measure our impact at all). While technology is sometimes the culprit, many times, the challenges we face are due to not being prepared or knowledgeable
How to Create a Marketing Automation Strategy for Your Business Read More »
Being a small business owner is supposed to be freeing and rewarding. You’re supposed to be able to set your own hours, take vacations when and where you want to, and spend more time with family and friends. But oftentimes, small business owners find that the exact opposite is true. Could automation solve this disconnect?
5 Incredibly Simple Ways to Automate Your Small Business Read More »
Recently, Ascend2 and its research partners fielded the Marketing Technology Utilization Survey. On the week of March 18, 2019, 245 marketing influencers responded. The resulting summary report, called Marketing Technology Utilization, which was published in April of 2019, represented the opinions of all the segments that were surveyed. These segments included: Number of Employees More
MarTech: Research and Strategies Behind Utilization Read More »
Previously, wealth management marketing was heavily dependent on contacts and recommendations from past and present clients. It was just as much about who you knew as it was what you knew. But, as Bob Dylan famously said, the times they are a changing. While forging trust and building personal relationships remain important, the digital age
The Benefits of Marketing Automation for Wealth Management Read More »
Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Furthermore, the greatest benefits that business leaders expect to see from digital
What CMOs Need to Know About Marketing Automation Read More »
Marketing automation refers to any tool designed to take some kind of otherwise manual, time-intensive process in your marketing strategy and make it happen automatically. While we may be several years away from seeing your marketing career jeopardized by AI and automation, we’re already living in an age where your marketing career can be defined
30 Marketing Automation Tools to Make Your Life Easier Read More »
Earlier this year, we set off on a joint venture with our friends at London Research to conduct a major marketing survey. Our goal was to gain a better understanding of how marketers are using digital marketing software (marketing automation, email service providers, customer relationship management systems, etc.) and to learn about their existing pain
Marketing Automation Gap Presents Golden Opportunity for Manufacturers Read More »
