It’s the eve of a major international trade show, and you’re setting up your drip campaigns to message all the new leads you’re going to collect before the night’s over. You know you want to schedule the first follow-up email three days from now, but at what time? Staring blankly at the time field, you […]
Act-On’s Adaptive Sending Vs. HubSpot’s Smart Sending Read More »
We recently teamed with London Research to conduct a survey of more than 500 marketers from the United States and the United Kingdom about how these teams and individuals are using marketing automation, and we found some very interesting results — especially among marketers in the tech industry. Keep reading to learn more about how
Marketing Automation Usage in the Technology Industry Read More »
The many ways technology has transformed our lives can be seen clearly in the ways we live, work, shop and communicate Customers today are more likely to use online channels to complete their journeys than ever before. Gone are the days when customers were anxious about ordering online. Nowadays, many people are just as confident
How to balance automation and personalization Read More »
Any marketer who keeps up with the latest industry trends knows that marketing automation has been getting a lot of buzz these past few years — and with good reason. After all, it’s every marketer’s dream to have access to a solution that removes the manual labor required of everyday tasks and frees up time
The State of Marketing Automation and How to Achieve Ultimate Success Read More »
Marketo June ’19 release notes are here with, emphasizing Marketo’s further integration in the Adobe Cloud family. In addition to giving marketers access to Creative Cloud tools within Marketo, the announcement highlights the company’s efforts to sunset Email 1.0 and transition customers to Email 2.0 by June 1. Capabilities like image editing in Design Studio powered
Release Notes: Marketo makes email 2.0 switch, adds Creative Cloud image editing, more Read More »
Call analytics can be a touchy subject among some marketing teams, particularly those that have strained relationships with the sales team of their organizations. The tension between the two departments often leaves a gap between our teams that, when bridged, create valuable insights into cross-channel campaign effectiveness and sales results. Thanks to the rise of
Beyond call tracking: Measuring sentiment for marketing success Read More »
In today’s busy world, our target customers are constantly being bombarded by ads and messages wherever they go, making them almost immune to these tactics. As a result, most of these efforts are often interpreted as background noise and easily ignored at times when customers just don’t have time to engage. That is why time
Engage Your Customers at the Best Time with These Outreach Strategies Read More »
As digital marketers, we make tons of decisions every day. We carefully identify targets to develop segments. We match products to prospects and decide which channels and platforms to use to reach them. We are continually adapting to support dynamic business goals and increasingly investing in martech to execute. We focus on driving value by
Adobe is touting a future where experience reigns and B2E is all you need Read More »
Marketing technology continues to evolve, with a new tool or platform debuting seemingly each week. While marketers seek to provide benefits or value for your digital transformation or marketing strategy, it can hard to pinpoint what you need — and how exactly to go about it, due to having so many options to choose from.
Why Modern Marketers Must Embrace Marketing Automation Read More »
The latest Salesforce release underscores the company’s efforts to sunset the Classic experience in favor of the Lightning Platform in winter 2020. The Summer ’19 release is designed to provide users with a range of new tools and features to help manage the migration. It is currently only available in preview, but organizations can expect
Salesforce Summer ’19 release preps for Lightning migration: What you need to know Read More »
