At Modern Customer Experience in Las Vegas, Shashi Seth, SVP of Oracle Marketing Cloud, described how the future of marketing is basically looking at a segment of one (in a panel called “The Future of Digital Marketing). It all started with mobile, which has impacted digital marketing in a huge way. Seth pointed out that consumer […]
When it comes to company roadmaps for marketing, part of the journey to engage with customers still relies on the art of marketing. In reality, it’s still emotions and human connections that drive much of the impact marketing efforts have on an audience. Yet, marketing needs technology to reach the right audience at the right
How Marketing can be more effective with Technology Intervention | Read More »
New York Times VP of engineering Kristian Kristensen and director of product marketing technology Pamela Della Motta. SAN JOSE, CA — The New York Times print advertising business experienced a sudden shock in 2008 when the paper lost most of its ad revenue nearly overnight. “All of a sudden the subscription revenue was higher than
How the New York Times applied marketing technology to triple subscriptions Read More »
Poly’s Zack Alves, LogMeIn’s Justin Sharaf and CabinetM’s Sheryl Schultz. SAN JOSE, CA — “If you are in marketing operations right now, you know that rationalizing a single stack is hard. Bringing together two stacks or more is really complex,” said CabinetM COO Sheryl Schultz at this year’s MarTech Conference. Schultz moderated the “When Stacks
How to wed multiple martech stacks when companies merge Read More »
Saira Nazir, head of digital marketing at Autodesk, speaking at MarTech West 2019. SAN JOSE, CA — Why digitally transform? Business must go through digital transformation to win share, gain efficiency, make better decisions and delight customers, said Saira Nazir, head of digital marketing at Autodesk, at MarTech Conference Thursday. Nazir outlined three foundations of
If you’ve ever clapped eyes on the Martech 5000 – that infamous mosaic of marketing technology companies, all jostling for space – you’ll be aware of how dense and confusing the martech landscape has become. But the articles about marketing technology which set out to explain things can be just as difficult to parse, crowded
A glossary of martech terminology – Econsultancy Read More »
As we all know, there are many decisions to consider when planning an email campaign that can have a direct impact on success. The subject line, to call to action, and content personalization to name a few. But there is one decision that has continued to baffle even the most experienced of marketers since the
Send Time Optimization: Let AI Make the Decision for You Read More »
SAN JOSE, CA — Adobe CMO Ann Lewnes took the stage as a keynote speaker at MarTech Conference Thursday morning. Lewnes has defied industry norms when it comes to short-lived CMO tenures with 13 years leading Adobe’s marketing organization. “My secret is a lot of focus on results,” said Lewnes when asked how she has
Adobe CMO Ann Lewnes on making big bets on digital, cloud and AI Read More »
Why does your sales team hate your CRM software? And are you losing revenue because of it? Adam Honig, the co-founder and CEO of Spiro Technologies, believes typical CRMs are a time suck for sales teams, who dread the data entry required. “I know salespeople who work at companies that they’re literally required by law
rawpixel / Pixabay Video marketing is officially here to stay: according to Wyzowl’s State of Video Marketing in 2019, 91 percent of marketers consider video an important part of their strategy. However, most companies are still manually tracking their video data, rather than integrating it with their MarTech stack. What’s up with that?! Automating video
