“The Modern Marketing Influencer Blog Series asked top influencers from across the marketing spectrum what’s on their minds and what topics and pressing issues in their fields they feel are begging for more insight. Here they share their thoughts on content marketing, personalization, and how they both come together.” The essence of successful marketing is getting […]
Whether you’re thinking about adopting marketing automation or you already have, you’re likely thinking about the top strategies to make sure you leverage this investment that you’ve just made. In this three-part video series, I’m sharing the top strategies that we find to be the most effective and I’ve already shared six with you. In
Spring is arriving, and 2019 is in full gear. It’s time to focus how you will address this year’s B2B marketing trends as part of your own strategy. While some trends may be a holdover from the previous year or are taking on a bigger role, there are also new B2B marketing trends that need
Marketing Automation: It’s Not a Rock; It’s Not an Island It’s hard to believe, but technology has only been viewed as a quick-fix solution in the marketing industry for about five years. Since marketing tech is still in its infancy, expectations are through the roof — with the belief being that all these emerging technologies
8 Tips to Get the Most Out of Your Marketing Automation Investment Read More »
Marketo’s product updates for the second quarter of 2019 include enhancements to its core platform along with the general availability of AccountAI. The company also outlined a number of updates to its Marketo Sky, Sales Engage and Bizible platforms that began rolling out during the first quarter of the year and will continue to be
For some businesses, there is only a small team, or even one individual, in charge of all the pay-per-click, or PPC advertising. And that one person, or team, may have other responsibilities that cut into that PPC management time. As the business grows, keeping up with all the work that goes into a well-managed PPC
How to find a PPC management solution for your business Read More »
The future is now with chatbots, so you need to consider how you can use the technology to improve lead generation In case you haven’t heard, AI’s promise isn’t based on future advances. It’s being used widely now to transform digital businesses. Powered by smart algorithms and machine learning, chatbots (automated chat messaging) promise to
How AI-based chat is transforming lead generation Read More »
There are many resources out there for digital marketers to help speed up recurring tasks, leaving more time to focus on more strategic initiatives to help grow and expand accounts. A few of the resources and tools that are out there are scripts, Excel tools and functions, automated rules, automated bid rules, and smart bidding.
Marketing automation for search: Five time-saving strategies Read More »
Business owners must be careful to abide by the laws of various countries when tracking customer data online The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide by the laws of various countries when tracking customer data online. Marketing automation is the
5 things to consider when using marketing automation Read More »
Every industry has its own marketing best practices and challenges to overcome, which continue to evolve to keep pace with the digital landscape and customer journey expectations. The insurance industry is no different, as marketers are tasked with appealing to a wide range of demographics – providing valuable content that resonates with prospects and policyholders
