There are many resources out there for digital marketers to help speed up recurring tasks, leaving more time to focus on more strategic initiatives to help grow and expand accounts. A few of the resources and tools that are out there are scripts, Excel tools and functions, automated rules, automated bid rules, and smart bidding. […]
Marketing automation for SEO: Five time-saving strategies Read More »
When it comes to automation, many agencies are ambivalent about the technology. Marketing Land’s own digital agency survey found 72 percent of respondents indicated “neutral” when asked how they felt about automation. I was not all that surprised by this high number based on my own agency experience. Here’s why. 1. We’re losing sleep trying
Why agencies are feeling ‘meh’ about automation Read More »
Marketing automation success comes from finding the right person to lead marketing automation through to how to get all the marketing team to adopt automation. People, process, and technology working in harmony create the true business transformation that moves you ahead of your competitors, makes the experience better for your customers, and proves the ROI
Marketing Automation Technology | Oracle Read More »
Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds leads from Facebook Lead Ad campaigns into a brand’s CRM system. Why you should care For Facebook advertisers running Lead Ad campaigns, Integrate’s platform will automatically scrub lead data and deliver “complete, valid and globally compliant” leads to
Integrate lead generation solution now works with Facebook Lead Ads campaigns Read More »
With a platform like Act-On, you can be up and running within a month, but creating your content, setting up your workflows, and creating personalized and segmented lists using behavioral triggers will take additional time and resources. Through an analysis of thousands of customers, we’ve determined three key factors that will determine your success using
Why You Should Invest in Marketing as A Service in 2019 Read More »
Think of deal management as a tool that helps you get the right information to reach the desired outcome What is deal management? Deal management is a strategy that is used by companies to define deal parameters. These include customer history, product status, discount supplied and other operational constraints in the sales review process. It
Role of AI in enhancing the deal management process Read More »
This week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade group knew in advance that real-time bidding (RTB) was not compatible with Europe’s General Data Protection Regulation (GDPR). IAB Europe vehemently denies the charges. IAB Europe is a non-profit membership organization that provides guidelines
Mass production was the defining innovation of the 20th century, but as we move further into the new millennium, it’s become apparent that the idea of mass customization is the prevailing concept of the 21st century, especially as it pertains to digital marketing within the manufacturing industry. The irony, of course, is that while the
The Benefits of Marketing Automation Within the Manufacturing Industry Read More »
Peter Hoffman is a veteran of the manufacturing industry and knows firsthand how hard it is for his peers to adopt new ways and new technologies for marketing their businesses. The company his father founded, R.M. Hoffman Company, and Motion Solutions, who acquired R.M. Hoffman, have been around over 60 years each. “That’s pre-internet, pre-email,
Gain an Edge in the Manufacturing Industry with Marketing Automation Read More »
We can do wonderful things with marketing technology these days. Thanks to innovations like lead tracking tools, customer relationship management (CRM) systems, data collection and automation, people working in sales, marketing and advertising have an unprecedented ability to understand who is visiting their product or website – and target them with precision. However, it isn’t
How not to do sales emails (please stop stalking me) – Econsultancy Read More »
