marketing automation

Anti-fraud tool Ads.txt looks vulnerable in botnet scam revelation

A-From MTT, Channel: Martech: Advertising, Display Advertising, Display Advertising: Ad Fraud, marketing automation, Marketing Tools, Programmatic Advertising & Media Buying /

Third-party measurement and authentication company DoubleVerify announced Thursday that it identified an exploit in Ads.txt, giving way to concern over the effectiveness of the industry-accepted fraud-fighting tool for programmatic ad buying and selling. DoubleVerify estimated that had the exploit not been detected, the scammers could have diverted between $70 million and $80 million of advertisers’ spending […]

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Why ARF thinks marketers should reconsider their personalization strategy

Channel: Display Advertising, Display Advertising, marketing automation, Programmatic Advertising & Media Buying, Retargeting & Remarketing /

At a time when technology is enabling marketers to inch ever closer to one-to-one marketing, one of the industry’s most highly respected institutions suggests that this “Holy Grail” may not be all it’s cracked up to be. The Advertising Research Foundation (ARF) warns marketers that excessive targeting and retargeting can lead to lower-than-expected ROIs, a

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Taptica acquires RhythmOne to bulk up programmatic video ad capabilities, increase focus on CTV

Channel: Video, Display Advertising, marketing automation, Marketing Tools, Programmatic Advertising & Media Buying, video /

Ad tech provider Taptica announced Monday that it will scoop up cross-channel solutions provider RhythmOne for $176 million, rounding out its programmatic offerings for video advertisers. Building on its purchase of Tremor Video DSP in August 2017, and RhythmOne’s own acquisition of video and CTV inventory provider YuMe in early 2018, Taptica’s expanded offering should provide advertisers

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15 Applications of Artificial Intelligence in Marketing

Artificial Intelligence (AI) for marketing, chatbots, Machine Learning for Marketing, marketing automation, Marketing innovation /

Mapping the most effective AI technologies for marketing across the customer lifecycle AI technology is a hot topic in marketing at the moment, but AI is a broad term covering a wide range of different technologies. Artificial intelligence means any technology that seeks to mimic human intelligence, which covers a huge range of capabilities such

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5 Trends that Will Define the New Vision of Marketing Automation

AI, b2b, chatbot, Email Marketing, Facebook, marketer, marketing automation, segmentation, WhatsApp /

“One day, they’ll build a time machine, but no one will have the time to use it,” said George Carlin and he was right. Okay, maybe we haven’t made it to the time machine invention yet, but we certainly have to the ‘time’ part. A couple decades ago, the basic idea was a foundation of marketing

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three tips from the experts – Econsultancy

Emarsys, marketing automation, marketo, Oracle, Panasonic /

Choosing a marketing automation vendor can be a complex, multi-step procedure involving input from decision-makers across the business – to say nothing of the price tag attached. And while the potential benefits of a good marketing automation platform – from improving the customer experience, to creating a competitive advantage, to boosting ROI and offering personalised

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How to Incorporate Marketing Automation Into Your Existing Strategy

marketing automation, Marketing Tools /

When you started your business, you had a smaller customer base and it was easier to keep in touch with everyone. However, as your business has expanded, customer base has grown, and prospect pool has widened, you have more and more people that you’re hoping to reach with personalized messaging. Fortunately, marketing automation tools can

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Build the perfect conversion funnel with marketing automation

lead generation, Lead qualification, marketing automation /

“Diamonds are forever but converted customers are even better” (unknown digital marketing guru). We couldn’t agree more, and marketing automation is the perfect tool for optimizing your conversion funnel. We invite you to read on to learn how to streamline your funnel with an automation tune-up. As diamonds make their way from mine to shop,

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5 Reasons Why Marketing Automation Software Implementations Fail

Corporate, marketing automation, Marketing Strategy, Sales & Marketing Alignment /

Marketing automation is an absolute necessity for businesses and marketers dedicated to driving conversions and improving ROI. Today’s platforms enable marketers to deliver their messaging to the right audience at the right time while saving time and money and increasing sales. In fact, marketing automation can help businesses increase sales productivity by an average of

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28% of businesses use marketing automation to drive new insights

automation, Email marketing automation, lead generation, marketing automation /

Chart of the Week: 28% of businesses are putting marketing automation in place in a bid to drive new intelligence Businesses are implementing marketing automation in an effort to drive new insight. A global survey by CleverTouch asked marketers the main business reasons for the adoption of marketing with the ability to drive new intelligence

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