During the 2016 presidential campaign, Donald Trump made headlines when he embarrassed Jeb Bush by purchasing the domain www.jebbush.com and redirecting traffic to his own website. Not buying www.jebbush.com was an embarrassing oversight, but it was a very small “oops” in the grand scheme of things. Since then, the sirens and flashing lights of the […]
2020 Presidential Candidates Get an “F” on Digital Standards Read More »
Nikin / Pixabay The internet has revolutionized the way companies find and reach their customers. No longer reliant on billboards and television ads to gain visibility, small businesses can launch powerful, hyper-focused campaigns to target their specific niche in the market. However, consumers are becoming savvier to traditional marketing techniques, and tend to be wary
Bob Beauprez once said, “In America, small business is a big deal.” Indeed, it is hard to overestimate the role small businesses play in the American economy: When you look at the magnitude of their economic impact, it would be easy to assume that small businesses know exactly what they’re doing and would be the
No Business is Too Small for These 5 Digital Policies Read More »
More than two decades ago, Michael Porter warned about the dangers of relying on benchmarking and “best practices” to produce business success. In a landmark article in the Harvard Business Review, Porter drew a sharp distinction between operational effectiveness – which often involves identifying and implementing best practices – and real business strategy. Porter argued
Why You Shouldn’t Rely Too Much on Marketing Best Practices Read More »
According to the report by Hootsuite, the organic reach on social media has been plummeting. This has been impacting the engagement on the organic posts. Businesses are now looking for ways to get their engagement back to where it used to be and also increase the organic reach as well. There are 7 simple hacks
7 Proven Hacks to Boost Your Social Media Engagement Read More »
People-based marketing is turning the world into a small town. Not the kind of small town like El Segundo where you can walk behind the counter of the local diner and refill your own coffee. Rather, it’s a Truman Show kind of small town where you know what your customers eat, shop, and post online—and
How People-Based Marketing Changed Our Strategy for Direct Marketing Read More »
“What’s Nathan been up to lately?” asked my wife, Linda. Nathan is the son of my friend Matt, and since Matt and I had just had a couple of beers the other night (as we do nearly every Tuesday night), it seemed like a reasonable question. Unfortunately, I really had no idea. Catch-up conversations regarding
TheDigitalArtist / Pixabay The General Data Protection Regulation (GDPR), introduced in May 2018, changed how brands interact with their customers. Tighter restrictions around the use of personal information means customer loyalty schemes have to work a little harder to deliver results. To better understand what great customer loyalty looks like now, we’ve broken it down
What Do Great Customer Loyalty Schemes Look Like in a Post-GDPR World? Read More »
The day you start a business is the same day you begin to build its brand. You must be thorough in understanding the brand of yourself, and your company so you can convey it to the public from day one. Although the brand might alter in the future, you must have an awareness of what
4 Questions You Need to Answer to Build Your Brand Read More »
I really had no intention of teaching myself an important lesson this past Monday. I thought I was just drinking coffee. But there I was, sitting in a local Starbucks with my friend and fellow business owner Victoria. We were talking about the usual stuff: Our families, the weather and, of course, swapping ideas to
