The holidays are right around the corner, which means it’s prime-time for shopping, both in-store and online. So, when you see more traffic coming your way, what’s the instinctive response? If you’re like most retailers, the number one answer is to reduce friction in the customer experience. However, it may not really be that simple. […]
Why eCommerce Friction is (Sometimes) a Good Thing Read More »
It’s October, and you know what that means. The countdown to get your stores ready for the holiday season is on. What is often dubbed the „the most wonderful time of the year” is also a time that’s fraught with stress for many. Gift shopping and finding the right presents is still one of the
How To Boost Your 2018 E-Commerce Holiday Sales with Gift Finders Read More »
Why is it that 10% of your business’s blogs generate 38% of your blog traffic? A study done by HubSpot in 2015 uncovered these Pareto-like stats regarding blog traffic. During my years as an SEO professional, I have independently witnessed the same pattern. I call these 10% of posts “black holes,” because of their ability
6 Collaborative Content Marketing Strategies for Faster Business Growth Read More »
In a world where Netflix gives you recommendations for shows you’ll love, and Spotify gives you ‘Discover weekly’ playlists, it’s about time B2B marketers and salespeople took personalisation seriously. That means businesses need to lean more on advanced technology and smarter buyer insights to engage modern B2B sales prospects. However, many businesses are still using
Here’s What Business Buyers Want (and What They Usually Get) [Infographic] Read More »
Wikipedia defines Search Engine Optimization as “the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results — often referred to as “natural,” “organic,” or “earned” results.” According to a recent survey almost 100% of survey responders cited Google as the place where they begin a
Nowadays there’s no need to assure you that social media is an incredibly rewarding tool for lead generation – in 2018 it seems obvious. And how could it not be – it’s easily available to anyone, and it functions on the principles of engagement and communication, which makes it perfect for a marketing specialist. The
5 Creative Ways to Use Social Media for Lead Generation Read More »
More than 300 million people in the U.S. use the internet. This number is continuously growing, and consumers are increasingly reliant on the internet. As more and more consumers use the internet, it’s becoming essential for businesses to also be online. The Manifest surveyed 500 digital marketers and discovered that not only should businesses be
Technology is integrated into our lives more than ever before. We own smartphones, conversational AI devices such as Amazon Alexa and Google Home, laptops, and tablets. With so many people online, it’s essential for businesses to be online as well. As our online presence continues to grow, the way we make online purchases will continue
rawpixel / Pixabay Our economy has shifted and continues to shift from a focus on ownership to a new focus on access. The rise of the sharing economy (Airbnb), the subscription economy (Netflix) are disrupting the power balance on a global scale. Since 2012, revenues of subscription businesses have grown nine times faster than
Marketing in the Relationship Economy: 7 New Rules Read More »
From waiters to plastic surgeons, delivering a sensational customer experience should be a top priority – never an afterthought. As a business leader, the experience you provide to your customer has a profound ripple effect on your organization, growth, and success at large. Too many professionals focus intently on the operational and financial aspects of
5 Building Blocks of a Superb Customer Experience Read More »
