E-commerce has given businesses of all sizes the potential to expand to a global audience. Via a well-crafted online marketing campaign, you can scream from the virtual rooftops about your brand to a potential audience of millions. The difficulty is that all your competitors are doing the same thing. With so many other sources vying […]
Pro Marketing Tips For Growing Your E-Commerce Website Read More »
There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts of a marketer’s job. Virtually every marketer needs to do it, but far fewer have it fully figured out. In a recent webinar entitled Solving the Mystery of ROI, my colleague Jocelyn Brown and I
4 Traps Marketers Face When Trying to Measure ROI Read More »
Competitors. Thank God for them! Nothing gets us to success quicker than an aggressive competitor. Checking up on your competition from time to time helps avoid costly mistakes or may teach us some new tactics. Certainly, it can be quite challenging to follow competitors on so many social media accounts and online resources. Just imagine
How to Start Monitoring Competition and What Can We Learn? Read More »
For years, your business has thrived selling to other companies as a supplier. Those other companies would sell your product to consumers on your behalf. Everything had gone smoothly. However, now your new marketing lead wants to reap higher revenue margins by offering your product to consumers directly. Three months later, your business buyers have
Why Your B2B Sales Strategies Fail To Convert B2C Leads Read More »
One of the best ways to deeply understand your customers is to watch and listen to them whenever you can. Observation and listening are powerful but often underutilised tools of the marketer. It is, therefore, disappointing that so many companies race to conduct market research, usually a qualitative study, as a first step to improved
Why Observation is So Hard to Do and 5 Secrets to Be More Effective Read More »
NYT Bestselling Author and top Marketing Consultant Chris Brogan reveals his unusual (and wildly effective) approach to email marketing. When it comes to email marketing, Chris Brogan literally owns a day of the week. The New York Times bestselling author, keynote speaker and marketing consultant for worldwide brands including Coca Cola, IBM, Google, Disney and
