Marketing Black Friday

Black Friday Index 2018: What were the key trends?

Black Friday saw a 41% uplift in sessions over the Black Friday weekend period and 59% more conversions With another Black Friday and Cyber Weekend done and dusted, we’ve crunched the numbers to uncover how retailers performed and the key trends for 2018. This year once again saw record online sales, with Adobe announcing that US […]

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How to reach online shoppers this Cyber Monday

Chart of the Day: Do you know how to convert your audience into buying customers this Cyber Monday? It seems that Cyber Monday is only thought of as the ‘little sister’ of Black Friday, but last year Cyber Monday brought in $3.45 billion in sales. So, how can you influence your audience to buy your products? What

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Awesome ideas for Black Friday marketing campaigns

How your marketing campaign can stand out in the run-up to Black Friday With everyone shouting about the same thing, its hard to get your voice heard. Black Friday is no exception. Nearly every major retailer will promote Black Friday. Black Friday has become increasingly popular in the UK over the last few years, after originating

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