marketing book

B2B Marketing Books: MarketingProfs B2B Forum Authors

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To get a jump on MarketingProfs B2B Forum, we created this guide for you since many of the MarketingProfs speakers are also published authors. Read these B2B marketing books whether you’re headed to MarketingProfs conference in San Francisco or not. Why? Because these B2B marketing books provide necessary educational information that audiences actively seek. But it’s often not […]

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7 of the Best Marketing Books You Must Read Now

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Marketing and the customers it serves have drastically changed over the past 10 years. A decade ago, people looking to purchase a product or service generally visited a couple of websites, talked to a few friends, and then made a decision. But today, prospects can tap into extensive online data, read customer reviews, and reach

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