Content Freshness Usefulness An introduction to the Jobs to be Done process for businesses looking to become more innovative. Jobs to Be Done Do you ever get the feeling like there is so much more opportunity for your business, but you just can’t see it? If so, then you’re going to want to take a […]
Read Jobs to be Done to Uncover Your Next Innovation Read More »
Usefulness Content Freshness The best way to change someone’s mind is to stop persuading them and remove the barriers that have stopped them so far. The Catalyst outlines the 5 most common barriers that keep people stuck and how to overcome them. The Catalyst I was hooked as soon as I heard Jonah Berger had
Stop Persuading and Start Changing Minds: Read The Catalyst Read More »
Freshness Usefulness Summary A personal branding book that provides a process and guideline to being truly authentic online. We marketers have a saying “Your mess is your message.” And whenever I tell a business owner to be open about their humanity, I get this startled deer-in-the-headlights kind of stare. “What?! Why would I want to
How to Ditch the Act and Build Your Personal Brand the Authentic Way Read More »
Freshness Usefulness Content Marketing Rebellion shows small business owners that they’ve had it right all along. It is a treatise on the evolution of marketing for marketers and businesses who want to thrive in a no-BS marketplace. I’ve just received my copy of Marketing Rebellion: The Most Human Company Wins by Mark Schaefer, and boy
Will Marketing Rebellion Free SMBs From Their Inferiority Complex? Read More »
Marketers have written extensively about how businesses should improve their marketing. It’s a problem for small businesses, too. But how much consideration is spent on nonprofits, particularly small organizations as they, like small businesses, adopt the same digital marketing tactics as those meant for retailers? To speak to this consideration, nonprofits and financing managers should
Engagement Fundraising Attracts Donors Using Digital Marketing Tactics Read More »
Marketing has been taking some twists and turns over the years — with Google’s decision to discontinue Google Plus providing the only seemingly simple choice to marketers; removing a platform from a marketing plan. But the twists and turns have increased the complexity of simply speaking to customers about products or services. Instead of
Speak Human, Engage Customers with Conversation Marketing Read More »
We read and hear about how fast-moving society has become, thank due in part to people having online access and generating an always-on awareness. That awareness sometimes celebrates overnight success, instant gratification, and unfortunately hyperactive short-term thinking. With that environment in mind how can marketers craft messages and ideas that stick with people enough to
Is Your Brand a Legacy In The Making or a Flash in the Pan? Read More »
“What are the top marketing books I should read?” is a question I’m often asked. While I have my favorite marketing books, new and old, I asked top marketers what they recommend. Here are their replies. (Note: There are duplicates since multiple marketers recommended the same books although their reasons varied.) If you’d prefer, here’s a
Top Marketing Books: Experts Recommend the Best! Read More »
Getting a brand started can sometimes feel like starting an old car. The ignition key does not turn when needed, you hear the engine struggle to get its pistons running, and you are on a prayer hoping the car will run well enough to take you where you need to go. Well, there is no shortage
“You Are Your Brand” Teaches Solopreneurs to Develop Their Businesses Read More »
To say marketing has changed in the last few years is an understatement. Software drives not only marketing innovation but business innovation as well. There are plenty of books and articles that offer an overview of the rise of software in business operations. But few authors have done as great a job at explaining
Hacking Marketing Teaches How Adopting the Right Software Can Grow Your Customer Base Read More »
