Marketing Books

Connect Looks at How Businesses Large and Small Manage Customer Experience

Customer experience management has emerged as one of the biggest trends for 2018, as businesses realize their path to profitability must include a savvy customer experience strategy. One book that neatly summarizes this realization is Connect: How to Use Data and Experience Marketing to Create Lifestyle Customers by Lars Birkholm Peterson, Ron Person and Christopher Nash. […]

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Top of Mind Helps Businesses Stay Relevant in a Crowded Global Marketplace

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Usefulness Content Freshness If your business is going to survive into the future, you need to win the battle for your customer’s brain. To do that, you need to be “top of mind”. John Hall, a branding expert and Forbes columnist, helps your business achieve “top

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Get Known for Your Influence and Gain a Competitive Advantage

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Usefulness Content Freshness Do you want more Instagram followers or do you want to be “known”? If you are ready to make that transition into being “known”, then Mark Schaefer’s “KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age” will provide

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A Winning Brand Requires Telling a Never-Ending Story About Your Business

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Usefulness Content Freshness Do you want a brand or do you want a powerful brand? With “A Winning Brand: How to Build a Powerful, Personal Brand in Today’s Modern, Digital World” expert salesman Kraig Kleeman shows you how to build a powerful brand that resonates with

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Go Beyond Pitch Marketing with Out of the Box Owl

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Usefulness Content Freshness Are you a real estate professional who wants to take full advantage of all of the different options in today’s marketing? “Out of the Box Owl: Not Your Basic Pitch Marketing!” is designed to help you break out of the confusion. Going through

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Top Marketing Books: Educate Yourself!

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As a marketer and professor, I’m often asked, “What are the top marketing books I need to read?” I’m also asked, ”What top marketing books should I recommend my boss or team read?” These readers are like you. They’re marketers. They want useful, easy-to-understand marketing information. While I read a lot of marketing content including

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Are You Underestimating Your Mobile Marketing Potential?

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Usefulness Content Freshness “Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising” is about revolutionizing the way business owners do “mobile marketing”. This book, written by a master digital trainer and winner of the 2014 Small Business Trends Book Awards, offers readers a glimpse

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7 of the Best Marketing Books You Must Read Now

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Marketing and the customers it serves have drastically changed over the past 10 years. A decade ago, people looking to purchase a product or service generally visited a couple of websites, talked to a few friends, and then made a decision. But today, prospects can tap into extensive online data, read customer reviews, and reach

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Influence Redefined Shows the Relationship Between Communication and Leadership

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Usefulness Content Freshness “Influence Redefined: Be the Leader You Were Meant to Be, Monday to Monday” is a guide to influential communication at whatever level of leadership that you find yourself. You don’t have to be an Oprah Winfrey, Steve Jobs, or Mark Zuckerberg to make

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How the Best Businesses Are Preventing BrandSlaughter

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Usefulness Content Freshness Make sure you’re feeding your branding the right things for your business’ long-term success. In “Preventing BrandSlaughter: How to Preserve, Support and Grow Your Brand Asset Value”, former psychotherapist and keynote speaker David Corbin, shares the core fundamentals of branding and the potential

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