Brexit. I think we can all agree that the subject has been the biggest topic of national debate in the UK over the past two years, with no sign of letting up any time soon. Naturally, an onslaught of online content has surfaced since the referendum that sides with, sides against or makes a downright […]
10 Brexit-inspired marketing campaigns – Econsultancy Read More »
Is your micro-influencer program not living up to its potential? Any of the following ten reasons could be the culprit. Fortunately, there are easy ways to change all of them and put your micro-influencer campaign back on track. 1. You Chose the Wrong Influencer Seems simple, right? But finding the right influencers also means putting
Facebook’s Collection Ads have helped millions of companies boost their sales and drive discovery. The social media giant initially opted to go with image ads. But with video ads proving to be better at conversions, Facebook Collection Ads were soon launched. Collections Ads appear on the user’s News Feed and can showcase a video, a
New Facebook Collection Ads Dramatically Boost Sales for Advertisers Read More »
You also may pivot your marketing messages and copy accordingly. Do you know how to talk to your customers? 3. Leverage trigger marketing. So, you know who to talk to – and where. How about when? If you can meet customers with your campaign at the right moment in the buyer’s journey – you’ll likely
6 Marketing Strategies to Improve Your Campaigns Read More »
There has been a lot of talk recently about attribution. And answering these questions has been one of the biggest challenges facing the modern marketer: “Is my marketing campaign working?” “Does that last click really deserve all the credit?” “Where then am I spending more than I should?” While many tools have been developed that attempt to
New Google Attribution Tool Helps You Evaluate Your Marketing Campaign Read More »
In the ever-changing landscape of digital marketing, it can be hard to truly examine what works—and more importantly, what doesn’t. A great place to start is by looking at the brands at the forefront of the digital marketing world and analyze what worked for them. There is no need to reinvent the wheel. However, there is
11 Companies That Are Killing It with Their Digital Marketing Campaigns Read More »
B2B companies have an attention problem. As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. They’re going through the motions, and their results are suffering as a result. Last year, Econsultancy reported that only 22 percent of companies were satisfied
3 Crazy Account-Based Marketing Campaigns That Actually Worked Read More »
Once upon a time, simply having a social media strategy was considered a win. In the early days of social media, B2B tech marketing teams kicked off Facebook and Twitter campaigns and patted each other on the back as the likes and followers came rolling in. Fast forward a decade. Now that 86 percent of
Why Smarter Marketing Strategy Is Better Strategy Read More »
