If you want to secure the top talent in 2019, you need to position your company as an employer of choice As a marketing professional, you’ll be well adept at maximizing your brand in order to attract new customers. But have you considered how brand marketing can increase your candidate attraction efforts too? After all, […]
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Chart of the Day: Which are the most important skills for you to develop for your future career In a previous article, I reviewed the most important marketing skills based on the recently published research from The IDM and Smart Insights. In this follow-up I’ll drill down to look at specific skills gaps. This first chart is
The Marketing Skills Gap | Smart Insights Read More »
The #MarketingMinds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Hanna Cevik I’m Hanna, I’ve been a Marketing Manager for 10 years, working in the third sector, the arts and now technology. I am a generalist, which I think is increasingly rare, but
#MarketingMinds: Interview with Hanna Cevik from Reason Read More »
Ginger Conlon: Hi, I’m Ginger Conlon, Contributing Editor to MarTech Advisor and welcome to our MarTech Advisor video series speaking with CMO’s, and joining me today, I’m excited to announce, is Michelle Huff who is CMO of Act-On software. Welcome Michelle. Michelle Huff: Thanks! Nice talking with you again. Ginger Conlon: Yes, thank you for
