NOW UPDATED! This post was updated with more in-depth content, templates and examples on how to craft the perfect buyer persona. Enjoy! Do you feel like your marketing campaigns are falling on deaf ears? No matter how hard you try, or how top-notch your campaign copy is, nobody is responding. And even worse: nobody is […]
The Ultimate Guide to Developing Buyer Personas Read More »
So, you want your podcast to be the “Next Big Thing.” Well, guess what? There are currently more than 750,000 podcasts out there, and that’s a lot of competition. That doesn’t mean you can’t grow yours or that it won’t be successful; you just have to be strategic. Despite the competition, there are plenty of reasons
How Much Work Does It Really Take to Build a Popular Podcast? Read More »
The marketing industry has always suffered from “Shiny Object Syndrome.” There’s always a new channel or strategy for growth, and marketers want to be the first to test and successfully use the “Next Big thing.” And I’m guilty of this, too. There’s nothing wrong with trying out new tactics for social media (or any other
7 Dead Simple Social Media Marketing Tactics That Still Work Today Read More »
It’s no secret that consumers want personalized content. In fact, 74% of customers feel frustrated when website content is not personalized, and a further 59% say that personalization influences their shopping decision. This means that you could be losing out on site traffic, engagement and purchases if you’re not personalizing your communication attempts. Luckily, there’s one strategy you
A Complete Guide to Marketing Segmentation Read More »
Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used properly, it can become an effective lead generation tool. Below we’ll take a look at
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Marketing Podcast with John Jantsch About Creating Useful Content There’s no way around it, there are a lot of marketing channels today. I’m counting eighteen as of now (which can obviously change very quickly). When I started my business we had six or seven ways to reach our prospects and customers. A lot has changed.
The Value of Discoverable, Shareable, and Useful Content Read More »
As of October 2017, there are roughly sixteen marketing channels available to us. Businesses need to get very, very good at getting clients in just a few of these channels. Trying to master them all is not only extremely hard to do, it is also the fastest way to get stuck in the idea of the
Choosing the Right Marketing Channels for Your Business Read More »
There has been a lot of talk recently about attribution. And answering these questions has been one of the biggest challenges facing the modern marketer: “Is my marketing campaign working?” “Does that last click really deserve all the credit?” “Where then am I spending more than I should?” While many tools have been developed that attempt to
New Google Attribution Tool Helps You Evaluate Your Marketing Campaign Read More »
