marketing data

How to Do a Website Content Audit in 4 Simple Steps

audit, content audit, Content marketing, Content Strategy, Marketing, marketing data, Marketing Strategy, SEO, SEO BLOG /

By Anna May Trogstad An effective website content audit should be done annually and if executed well it can deliver invaluable insights into your content marketing strategy. A recent study shows that 52% of B2B marketers attribute business stagnancy to a lack of effective content marketing, and 57% believe that not enough time dedicated to […]

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Back to Basics: A Primer on Marketing Metrics

B2B Marketing, data and analytics, marketing data, marketing metrics, metrics, Reports & Analytics, SEO BLOG /

As I’ve previously confessed, I’m not much of a numbers person. I excelled in math classes throughout my school years, but once I decided on a creative career path and formally acknowledged that I’m a word nerd, my math brain shut down. I struggle even to balance our personal budget. This blissful ignorance – eschewing

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