A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved. The same study also found that in 2018, 45% of B2B buyers have started spending more time on research, and another 45% have started using multiple sources to research (compared to the previous year). So, what […]
4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers Read More »
Whenever most of us think about chatbots, we usually view them as a helpful tool for managing customer support. However, in the past year, we’ve been witnessing the evolution of the humble chatbot from merely being a customer support tool to being touted as the next big thing in business. The reason for this is quite
13 Messages Your Chatbot Should Be Saying to Prospects Read More »
Not many people like to journey alone, least of all your customers when making purchase decisions. And while personalization has been topping the to-do lists of a lot of online marketers, many are drawing the line at the easiest personalization tactics — like adding names to automated emails — and then calling it done. Although email
3 Ways to Personalize the Customer Journey Experience Read More »
Congratulations. You just closed a sale. What now? You just made a customer happy and gave her something she is going to enjoy using, which puts her in a state of positive anticipation. Now’s a great time to get this customer more engaged with you, by either viewing other relevant products on your site or
5 Ways You Can Use Your Thank You Pages to Boost Conversions Read More »
Developing relevant, timely and evergreen content is a huge task. Higher education is an already competitive market, and online education is hard to advertise without a visible campus. Less visibility makes it difficult for prospects and students to feel part of a wider cohort and harder still for institutions to foster a sense of community.
How to Create a Persona-Driven Content Strategy for Online Education Read More »
You’ve probably heard it a thousand times: email is the online marketing channel with the highest ROI. And, although no one denies its power, email is currently facing the challenge of a new entrant: Facebook chatbots. Facebook Messenger chatbots are AI-powered communication programs that let you automate your customer responses without the intervention of a human.
How to Build a Facebook Chatbot Marketing Funnel Read More »
Ever since the mid-1800s, scientists have been on a mission to come up with the “Theory of Everything,” the single thread that takes every scientific discovery humankind has ever made and ties it all together in one logical, mind-boggling package. Don’t tell the physicists and astronomers, but Marketing now has its own Theory of Everything.
Much like the middle child in a family, middle of funnel (MOFU) content tends to get overlooked in favor of the more popular siblings. Everyone likes to focus on how to use content marketing to bring in new leads, and using content to turn a prospect into a customer. But what about the process of
Turning a Lead into a Prospect with MOFU Content Read More »
Social media marketing is exactly what it sounds like – a digital marketing tactic that makes use of social media platforms such as Facebook, Twitter, LinkedIn, etc. to generate more traffic to your product or service. This type of marketing has been around for many years now, yet too many businesses are still shying away from
How to Build a Social Media Marketing Conversion Funnel Read More »
When you hear the term “blog,” it’s easy to think of the big boom in the early 2000s when everyone my age had their own Blogspot profile where they shared philosophical rambles and badly-written poetry full of teenage angst. Blogging – which is a central part of content marketing – can and should be so
