If you’re ready to break into the world of PPC campaigns to build brand awareness, attract leads and drive sales, Facebook Ads is one of the best platforms to start with. Facebook, after all, is the world’s third-most-visited site with a monthly active user count of 2.38 billion. Their ad system has exceptional targeting, letting you […]
You do amazing work for a client, and then you don’t hear anything back. Did they like your work? Was it good enough? Are they telling your friends about it? We want the answers to be yes, yes, and yes. But even after you’ve created great work for a client, and they’re beyond happy with
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Once upon a time (1898, to be exact) in an ad agency in Philadelphia, an impressively mustachioed ad man named Elias St. Elmo Lewis pioneered the modern-day marketing funnel. The concept itself was quite straightforward: in order to make a sale, you must first gain the customer’s attention, then their interest, and finally, their desire. This would
A study by Demandbase found that in around 79% of B2B purchases, anywhere between one to six people are involved. The same study also found that in 2018, 45% of B2B buyers have started spending more time on research, and another 45% have started using multiple sources to research (compared to the previous year). So, what
4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers Read More »
Self-made marketing expert Neil Patel released a video titled, How Digital Marketing Will Change in 2019. Patel outlines 7 Trends that all businesses and content producers should embrace for successful digital marketing in 2019: “Digital marketing is going to change in 2019,” says NeilPatel. “What’s been working for the last few years is not anymore.
Neil Patel’s 7 Trends to Embrace for Successful Digital Marketing in 2019 Read More »
You’ve probably heard it a thousand times: email is the online marketing channel with the highest ROI. And, although no one denies its power, email is currently facing the challenge of a new entrant: Facebook chatbots. Facebook Messenger chatbots are AI-powered communication programs that let you automate your customer responses without the intervention of a human.
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If I asked you what marketers love, what do you think they would say? Some would say they like to strategize new marketing campaigns. Others would say they like carrying out outreach campaigns. Buy most would say one thing: Facebook ads. 93% of marketers use Facebook advertising regularly. With 6 million businesses using Facebook ads, marketers love
How to Increase Your SaaS Trials with a Facebook Ads Funnel Read More »
Social media marketing is exactly what it sounds like – a digital marketing tactic that makes use of social media platforms such as Facebook, Twitter, LinkedIn, etc. to generate more traffic to your product or service. This type of marketing has been around for many years now, yet too many businesses are still shying away from
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If you have a business, you are aware of the ‘marketing funnel’ which helps you tailor your sales approach to meet the specific needs of prospects at different stages of the funnel. However, a theoretical understanding of the funnel doesn’t mean that you are instantly able to transfer this knowledge to a sustainable set of
How to Guide Customers Through a Marketing Funnel with Interactive Content Read More »
NOW UPDATED! This post has been expanded for 2017. Enjoy! What is a “marketing funnel”? No, it’s not what you use for cooking. We’re talking about the kind of funnel that you absolutely must get right if you want your business’ sales process to run as efficiently as possible. Basically, your marketing funnel is made up of several
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