Marketing Funnels

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The Perfect Facebook Ad Formula

Considering that over 2 billion people log on to Facebook every month, it’s no wonder Facebook ads are such a big deal in the marketing world. No matter what products or services you’re marketing, you can’t afford to not be on Facebook. Because of Facebook’s wide user base and ad targeting capabilities, virtually any business […]

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7 Tested Ways to Use Texting for Your Small Business

At a time when most people would rather get a text than a phone call, SMS marketing is a smart choice. Every kind of business can utilize text messaging. The team from TextMagic has put together an infographic showcasing the most common ways to do that. Retailers like Abercrombie & Fitch, American Eagle and Best

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Why Retargeting Is Absolutely Essential for any Marketing Funnel

NOW UPDATED! This post was updated in July 2017 with new information about retargeting your prospects. Enjoy! Let’s talk about why you should be retargeting. But first off… What Is Retargeting? Have you ever visited a website and then later you start seeing banners for that website following you around all over the web? That’s remarketing — or

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SG Heres How Targeting Cold Warm Hot Traffic Builds Successful Customer Relationships

How Targeting Cold, Warm & Hot Traffic Builds Successful Customer Relationships

NOW UPDATED! This post on effectively targeting cold, warm and hot traffic has been expanded and updated for 2017. Enjoy! Visitors. Traffic. Sessions. It’s all the same, isn’t it? As long as potential customers visit your site, it hardly matters how you refer to them, right? But here’s the catch: no two web visitors are alike.

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