You need traffic to be successful in any online business, but not all types of traffic are created equal. Search engine optimization (SEO) experts often focus on organic traffic—the type of traffic that visits your site after finding it in search engines, while paid advertising experts obviously focus on paid traffic. But one of the […]
Marketing automation refers to any tool designed to take some kind of otherwise manual, time-intensive process in your marketing strategy and make it happen automatically. While we may be several years away from seeing your marketing career jeopardized by AI and automation, we’re already living in an age where your marketing career can be defined
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For many law firms, the world of digital marketing is a confusing one. Which strategies are worth pursuing? Which ones are trends? How should we allocate a limited budget? Will any of these techniques actually move the needle and generate leads? If you find yourself asking questions like these, you aren’t alone. But we’re here
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Now that we’re more than 25 percent of the way through the calendar year, we’re beginning to get a feel for the shape legal marketing is taking in 2019. We’re also gaining some insights into how the industry is setting up for the immediate future. For law firms and attorneys, strategizing with these trends in
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Every law firm wants to rank as highly as possible in search engines, and for good reason. People seeking legal representation for pretty much anything are turning to the internet before any other source. A quick Google search could give them some quick answers about their legal situation, and hopefully, a good lawyer to contact
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If you want your agency to continue growing, earning more revenue and enjoying more stability, you’ll need to ensure you have a steady stream of new clients—or increased sales from your existing client base. But investing time and resources on new clients can spread your team thin. So how do successful agency owners find new
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While it’s possible to measure the overall “success” of a website with multiple different metrics, most webmasters would agree that the number of total conversions—that is the total number of customers or potential customers earned by a site—is the best one to examine. Generally, conversions are earned through a call-to-action on some area of your
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The Definitive Guide to Referral Traffic Published 07/23/2018 by Jayson DeMers | 0 Comments You need traffic to be successful in any online business, but not all types of traffic are created equal. Search engine optimization (SEO) experts often focus on organic traffic—the type of traffic that visits your site after finding it
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