Marketing innovation

The Marketing technology Landscape in 2018 [Infographic]

Digital Marketing Technology selection, digital marketing tools, Marketing innovation, Marketing Technology Stacks, SEO BLOG /

6 implications for selecting and managing today’s and tomorrow’s marketing technology We’ve been sharing the latest Marketing Technology Landscape map by Scott Brinker, @chiefmartec for several years now. You’ve almost certainly seen one of the earlier iterations since it has been widely shared. I love it because it’s a USEFUL infographic – it prompts marketers to review […]

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Latest Gartner Hype Cycles | Smart Insights

Digital Marketing Technology selection, Digital Marketing Trends 2018, Marketing innovation, SEO BLOG /

Evaluating technology options for innovation in marketing – do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgements and doubtless arguing with colleagues about which digital technology innovations are most relevant to your organization. In this article, we compare different examples of Gartner’s well-established Hype Cycle

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How Blockchain technology will transform digital marketing

Blockchain, Digital marketing trends 2017, Marketing innovation, SEO BLOG /

Blockchain has revolutionary applications in marketing and will be good news for both publishers and advertisers Blockchain has been a hot topic in the tech world ever since Bitcoins emerged from obscurity to become the obsession of nerds the world over around 2013. Marketers love finding shiny new technologies to distract them from their day

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How AI is empowering digital marketers

Artificial Intelligence (AI) for marketing, Marketing innovation, SEO BLOG /

8 ways by which AI will affect comprehension of data, analyze and utilize data as well as shaping the development of digital marketing tools Earlier this year, Toyota’s usage of AI for its Rav4 Marketing Campaign got the jaws dropping and the eyes widening. IBM’s Watson had struck again – a Machine Learning (ML) program

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The State of Digital Marketing 2017 [Infographic]

Digital Marketing Trends 2018, Marketing innovation, SEO BLOG /

What works best in Digital Marketing today? In our latest infographic, we show the importance of digital marketing to businesses today and the digital marketing techniques that marketers find most effective. To create it, we blended the latest research from the best sources for digital marketing consumer adoption stats with the results from our latest Managing Digital Marketing 2017 report.

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Artificial Intelligence adoption in different sectors

Artificial Intelligence (AI) for marketing, Machine Learning for Marketing, Marketing innovation, SEO BLOG /

Chart of the Day: How does use of Artificial Intelligence vary in different sectors As with any new disruptive technology that is moving it’s way up the hype cycle, Artificial Intelligence won’t be uniformly adopted. It will be a better fit in certain sectors and for businesses of a particular type. As futurist William Gibson put it: “The

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The latest academic research on the web, hypertext and social media

Academic research on Digital Marketing, Marketing innovation, semantic web, SEO BLOG /

Semantic Web, Knowledge Graphs, Social Media and Memes As a PhD student, I’m keen to discover the latest academic research, which often happens at conferences. Although my main area of research is within marketing, my specialist area is social media. This year I stumbled over the ACM Conference on Hypertext and Social Media. In case, like

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