The poet Wendell Berry once wrote that community was something only really felt and forged in overwork – something we created through our service to others: “We are connected by work even to the places where we don’t work, for all places are connected; it is clear by now that we cannot exempt one place […]
Inside Act-On: A Run for Fun and Community Service Read More »
Personalizing the Buyer’s Journey with Act-On Delivers nearly 1,400% ROI When bisco Industries used Act-On to create custom product recommendations, the company increased conversion rates by 1,285% and created $100,000 in new opportunities. Implementing Act-On has also saved bisco $72K across the entire marketing department, and set them on track to generate $120,000 in annual
Create a Personalized Buyer Journey with Act-On: A bisco Industries Success Story Read More »
In Los Angeles, where I live, everyone is a storyteller (or has at least one screenplay in the works). This is the land of entertainment, after all, where people craft tales to fill the big and small screens. But I suspect stories and storytelling reach even further. Humans have been telling stories since the dawn
Customers today aren’t interested in spending their hard-earned money any old place. They want something more – a cohesive experience, a sense that the business they’re patronizing shares their values and principles. They need a mission. It’s been said before that a brand is a promise. A mission statement, then, is this promise in written
Crafting an Exceptional Statement to Keep You on Mission Read More »
Analysis of CMOs from FTSE 100 companies and the Inc. 5000 list found that a typical UK CMO is male, British and 44 years old, while US research suggests the typical US CMO is an American born female having just turned 40 In the UK and US, the path to becoming the Chief Marketing Officer
How does the CMO role look different in the US when compared to the UK? Read More »
Last week’s total solar eclipse was a once-in-a-lifetime viewing event and a good excuse to take a break from work routines and conference calls. And at Act-On, the bosses were OK with that. A while back, Act-On’s Chief People Officer Susy Dunn wrote about identifying our core convictions “that define what matters most to us,”
Once-in-a-lifetime total solar eclipse brings Act-On team together across offices Read More »
Marketing and the customers it serves have drastically changed over the past 10 years. A decade ago, people looking to purchase a product or service generally visited a couple of websites, talked to a few friends, and then made a decision. But today, prospects can tap into extensive online data, read customer reviews, and reach
Conference season is upon us. In reality, this so-called “season” is now a year-round affair. There’s always something to plan for, travel to, or attend. We can all admit that conferences can be a bit overwhelming. After all, there are lots of people, lots of activities, and lots of choices. But with a little planning
Conference Season Prep: Make the Most of Trade Shows Read More »
A noted Greek philosopher, Gus Portokalos of “My Big Fat Greek Wedding,” delivered a memorable toast to his daughter and new son-in-law near the end of the movie. “Here tonight,” he said, “we have apple and orange. We all different but, in the end, we all fruit.” The best marketing minds are like that –
We have big news, you guys. Are you ready for it? Act-On is so excited to announce the relaunch of Act-On University, a new online learning experience that breaks down the barriers to achieving marketing automation success. What does that really mean? It means that we’ll now be providing our customers with individualized course curriculums
Become a Marketing Automation Expert with the New Act-On University Read More »
