Which college graduation anniversary does this year mark? Your 5th, 10th, 20th, or more? Don’t worry, I won’t make you answer. The truth is: The answer doesn’t really matter. What does matter is that marketing and technology are advancing faster than ever. The demand to continue learning and growing never lets up as you work […]
5 Powerful Newsletters That Teach More Than a College Degree Read More »
Ginger Conlon: Hi, I’m Ginger Conlon, Contributing Editor to MarTech Advisor and welcome to our MarTech Advisor video series speaking with CMO’s, and joining me today, I’m excited to announce, is Michelle Huff who is CMO of Act-On software. Welcome Michelle. Michelle Huff: Thanks! Nice talking with you again. Ginger Conlon: Yes, thank you for
When I tell people what I do for a living, using my title as “marketer,” I get a lot of nods. It’s a generally understood role and concept. But if I described my actual day-to-day work without labeling it, I suspect people would title my marketing role with a myriad of other names. As a
Losing control of changes in a file is the stuff of nightmares. You know the deal: You craftily create copy, send it around for review amongst your peers, and then everyone starts sending back separate files with their comments. If you accept their feedback, you start implementing the changes in one of the documents –
Version Control: Don’t let your versioning get out of control Read More »
Have you ever undergone an audit? Technically, an audit is an “official examination” of something. We mostly know it in the context of the worlds of finance and taxes. We envision a consultant (or several) coming to our office, ripping our files out of our desk drawers, and going through them line by line to
How to Conduct an Audit of Your Marketing Efforts in 9 Steps Read More »
We’ll show you how you can use marketing automation this summer to ease your burden at each stage. 1. Attract prospects by strategically scheduling your social media content. For starters, use social media post scheduling to free up your time and deliver consistent messaging across your social platforms. While you’re lounging poolside, your marketing automation
How Marketing Automation Can Generate More Summer Relaxation Read More »
The old Abbott and Costello routine Who’s on First? is a classic gag. It’s seemingly endless, and also very funny. Who’s Got the Authority to Sign Off and Approve a Piece of Marketing Collateral? may feel like just as much of a gag. It’s definitely endless, but it’s not so funny. Approval is like a
Enough is Enough in the Approval Process: When to Sign Your Name and Ship It Read More »
