Too often, B2B marketers get wrapped up in the world of click and lead volume optimization. But the reality is, the ultimate goal of all marketing should be efficiently generating revenue growth, which is measured by ROI. In short: effective marketing organizations have high ROI. So, what defines a high ROI marketing team? Do they […]
What Are the Characteristics of High ROI Marketing Orgs? Read More »
Why is it that the average tenure of a CMO is so much less than other C-suite executives? According to the CMO Impact Study, over 40% of CMOs have been in their roles for less than two years and 70% less than four years. There is much speculation as to why marketers have a shorter
In many organizations, marketing suffers from a crisis of credibility. Many executives believe it exists solely to support sales, or that it is an arts and crafts function that throws parties and puts logos on swag. It’s no secret that the C-suite does not care about the open rate of your last email campaign, or
Why Marketing Depends on Metrics and How to Measure for Success Read More »
Content marketing is an effective way to build brand awareness and grow revenue. The evidence is in the sheer volume of companies—including 89% of B2B—that have content marketing programs. But knowing that content marketing is effective and measuring it are two very different things. If you can’t analyze what works and prove its value, the
Important Digital Marketing Analytics for Content Marketers Read More »
As marketers we love metrics. At the mention of metrics, you’re probably mentally listing the ones you use already! The difficulty I have found is that when you are presenting back campaign results to your marketing team or the whole company, those who are aren’t close to the process don’t have a framework to understand
A Better Way To Show Your Campaign’s Key Marketing Metrics Read More »
You know you should be personalizing your website, but where should you start? What should you test? Who should you target? These are all questions that marketers face as soon as they have access to a web personalization tool. They move from can’t to can, and then suddenly find themselves having to think of questions
You received some solid data from your recent email marketing campaign, but are these the real indicators of success or are they just imitating? There are some key marketing metrics out there that, if interpreted incorrectly, could give a false account of positive return on your campaigns. That’s why it’s important to know what to
Will the Real Key Metrics for Email Please Stand Up? Read More »
Digital, social, and mobile technologies have dramatically changed the world we live in. And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI—including content marketing ROI—is one of the top challenges for CMOs and marketers. Social shares have no real value unless
Key Content Marketing Metrics for the Fearless Marketer Read More »
If you meet any social media marketing manager, they’ll tell you, one of the most important facets of their job is to be able to analyze data and make quick decisions. I have to say, analytic reports have become my friend over the last several years. Having the capability to take an in-depth look at
5 Key Marketing Metrics for Social Media Your C-Suite Cares About Read More »
As marketers we can get caught up in all of the nuances of specific campaigns, emails opened, calls-to-action clicked, forms filled out, events attended, and more. The challenge is that at times we may not be seeing the forest for the trees. While numerous potential measurements exist, some key marketing metrics can help guide results
Key Marketing Metrics for Buyer Journey Conversions Read More »
