marketing metrics

Why Smarter Marketing Strategy Is Better Strategy

content engagement, Digital Marketing, infographics, marketing campaigns, marketing metrics, Marketing Strategy, SEO BLOG, Social Media Strategy / Good To SEO

Once upon a time, simply having a social media strategy was considered a win. In the early days of social media, B2B tech marketing teams kicked off Facebook and Twitter campaigns and patted each other on the back as the likes and followers came rolling in. Fast forward a decade. Now that 86 percent of […]

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Back to Basics: A Primer on Marketing Metrics

As I’ve previously confessed, I’m not much of a numbers person. I excelled in math classes throughout my school years, but once I decided on a creative career path and formally acknowledged that I’m a word nerd, my math brain shut down. I struggle even to balance our personal budget. This blissful ignorance – eschewing