marketing plan

The key characteristics of an effective Go-to-Market plan

marketing plan, Marketing Strategy / Good To SEO

Three Go-to-Market models to help you strategize, plan and deliver Business and marketing strategy is an essential component in the delivery of any successful product, service or promotional launch/campaign. We’ve written extensively at Smart Insights about the importance of defining a target audience, producing a clear value proposition and optimizing the right marketing mix; just […]

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How to Write a Marketing Plan for Your Business

Advertising, Marketing, Marketing & PR, marketing plan / Good To SEO

Knowing how to write a marketing plan is key to small business success. That’s because in order for your marketing to succeed, you need to have a plan of attack—also known as a marketing plan. You may have written a marketing plan as part of your business plan when you started your business. Or you

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How to sketch a campaign map that boosts marketing cohesion

Campaign planning, marketing plan, SEO BLOG / Good To SEO

Cohesive customer journeys rely on brand and growth marketers working together Many modern-day marketing departments are now split into two distinct groups: brand marketers who are tasked with building consumer awareness and growth or channel marketers who are tasked with transforming that awareness into action. Although both parties play for the same team, they often possess different internal priorities.

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How to Create a Killer Marketing Plan and Spare Yourself a Scare

B2B Marketing, Email Marketing, marketing automation, marketing plan, Marketing Strategy, SEO BLOG / Good To SEO

I’ve loved Halloween since I was a kid. Back then, I loved dreaming up a costume, sometimes months in advance, and coming up with a plan for the night. And I still love the holiday. I love the fun. The frightful elements of surprise. And, of course, those sugary treats. Planning for a successful All

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