Copy is everywhere. It’s the text on your landing page, the content of your promotional emails, and the words on your introductory brochure. If you produce something with the goal of driving sales, the words you use are copy. It’s meant to draw in readers, and it’s how most businesses today talk to their customers. And […]
10 Copywriting Tips to Boost Your Website’s Conversions Read More »
Is your small business putting enough dollars into advertising and marketing? Without marketing, you can’t hope to attract new customers and build your business. To find out what other small businesses nationwide are doing in terms of advertising and marketing, we checked in with BIA’s U.S. SAM Survey of Advertising and Marketing. Here’s what the
Small Business Advertising Spending: How Do You Measure Up? Read More »
By Paul Weber Living Essentials, maker of 5-Hour Energy, alleged its energy drink shot contained a synergistic combination of ingredients that made it superior to drinking coffee and that doctors recommended it. A Washington state court ruled these claims, among others, were misleading and ordered the maker to pay $4.3 million in penalties and fees.
Is Free-Range Sushi Really Better Sushi? Avoiding the Pitfall of False Business Claims Read More »
By Samuel Smith Trade shows are a powerful marketing medium for lead generation, brand awareness, and relationship building. But they can also be mind-numbing dull, for both attendees and booth staffers. What makes a booth boring? Nothing does. And by nothing, I mean standing around in your booth doing nothing. With no activities in your trade
14 Fun Ways to Stand Out at Your Next Trade Show Read More »
By Lilach Bullock The importance of using video to promote your business cannot be understated. With 82% of Twitter users consuming video content via the app, and close to half (45%) of individuals devouring over an hour of visual content on either Facebook or YouTube each and every week, the expectations of modern audiences is
How to Create High-Performing Marketing Videos for Your Business Read More »
The right marketing strategies can elevate your brand and give your business positive attention and exposure, while the wrong ones can sink your company. To find out which strategies work—and the ones to avoid—we asked entrepreneurs from YEC Next and YEC this question: Q: What common marketing strategies should entrepreneurs avoid and what should they
13 Fatal Marketing Mistakes That Could Sink Your Business Read More »
An online marketing funnel is a marketing strategy to get a consistent stream of new leads or sales from your site. Online entrepreneurs are very familiar with funnels already, as they’ve been a buzzword for years. Most already have at least some type of lead funnels or sales funnels in place. However, there are several
5 Online Marketing Funnels You Probably Aren’t Using (But Should) Read More »
By Emma Smith Media relations—the cultivation of a mutually beneficial relationship between a company and journalists—is an instrumental part of a well-oiled public relations campaign. According to research by Cision, “Audiences view earned media as the most authentic form of marketing.” Indeed, for many firms, a strategically placed article can lend invaluable third-party validation and credibility,
3 Inconvenient Truths About Media Relations All Business Owners Must Understand Read More »
In today’s digital era, businesses have never been more able to connect with their customers – both locally and all over the world. And this holiday season, 34% of consumers say they plan to spend more than they did last year; 36% plan to spend more online, according to research by Qriously. So what can your
7 Holiday Marketing Strategies to Increase Sales this Season Read More »
In partnership with Simply Business 4th in a series of articles exploring how to make 2019 your business’s best year yet. By Rieva Lesonsky Last week we talked about the innovations in local marketing small business owners need to adopt to be successful in 2019. Now, we’re going to discuss other marketing trends that are essential
Hot Marketing Trends That Are Essential to Your Small Business Success Read More »
