Knowing how to write a marketing plan is key to small business success. That’s because in order for your marketing to succeed, you need to have a plan of attack—also known as a marketing plan. You may have written a marketing plan as part of your business plan when you started your business. Or you […]
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Your business’s story can entice people to buy from you. Storytelling can draw customers in, hook them, and make them empathize with you. A good story can make people trust your business and build brand awareness. You therefore need to know how to tell your business’s story effectively. At my business, Patriot Software, our story
Once Upon a Brand: Learning the Art of Business Storytelling Read More »
With more than 2 billion users worldwide, social media can provide your company with a ripe opportunity to engage with customers and showcase your brand. Creating a strong social media following can also help you become the preferred brand with your customers, and significantly improve customer loyalty and reach. To assist you with your social
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By Sujan Patel Launching a product in 2018 is tough. In some industries (think SaaS, mobile applications, and social media sites, for starters), it’s tougher than it’s ever been. Across all industries, about 80% of new products fail. That said, it’s not all doom and gloom for entrepreneurs and corporations looking to launch a product
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Much has been written about the advantages of selling to a niche market. However, the attribute that makes niche markets profitable is also the thing that causes headaches in the long run. The beauty of niche marketing is that when you target a smaller, specialized group of consumers, you can enjoy healthy profit margins. However,
4 Strategies to Expand Your Business Reach Beyond Your Niche Market Read More »
How much has your business invested in top-quality photography? If you’re like most business owners, photography is an afterthought. It may be essential for some advertising pieces, but overall it’s an extra luxury that isn’t necessary to help your business grow. However, photography has more potential to move your business forward than you realize—and having
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Influencer marketing is growing in popularity, and for good reason. It’s estimated that influencer marketing content yields an ROI that’s 11 times higher than other, traditional forms of digital marketing, according to TapInfluence. If you can get your content in the hands of an influencer, or work with an influencer on a key piece of content,
7 Easy Ways to Introduce Yourself to an Influencer—And Get Noticed! Read More »
By Lilach Bullock Are you not getting enough results from your influencer marketing campaigns? This can be doubly frustrating as you’ve probably heard numerous times how influencer marketing is all the rage right now and how it can yield amazing results for businesses. But, thankfully, it’s usually one of a few common mistakes that are
Here’s Why Your Influencer Marketing Campaign Isn’t Getting You the ROI You Expected Read More »
By Joseph Giunta When was the last time you remembered an advertising message? Was it one that took the product seriously or one that had a touch of humor, and maybe even put a smile on your face? Most marketing studies validate the use of humor in advertising, even though some experts still believe they
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Here’s a mind-blowing stat: According to the latest ratings data from Nielsen, AM/FM radio reaches more people each week than any other medium in the U.S., including TV, smartphone videos, streaming radio, and podcasts. Overall, some 228.5 million consumers tune in to AM/FM radio at least once a week—more than the 203.8 million who use
Radio Advertising: Should Your Business Try It? Read More »
