Facebook has been in hot water recently as a result of the Cambridge Analytica data scandal, where it was revealed that millions of Facebook users had their personal data shared without their knowledge or consent because of an app that one of their Facebook friends had accessed. The Facebook data scandal and the company’s response, […]
Lead Generation Lessons From the Facebook Data Scandal Read More »
As 2018 nears the halfway mark, we thought we’d take a look back. Not just at how the year has rolled out for small businesses, but at how the last decade has changed things. To frame how far we’ve come, here’s a flashback to what was going on in 2007: The very first iPhone was
5 Ways Small Business Marketing Has Evolved—Are You Keeping Up With the Times? Read More »
By Prianka Dhir I know what you’re thinking—trade shows?! How old school. With endless rows of booths, stacks of pamphlets, and thousands of people crowding the aisles, trade shows don’t exactly have a reputation for being trendy. Despite not being the most enticing form of marketing these days, the trade show industry is expected to
5 Reasons Why Startups Should Never Ignore Trade Shows Read More »
Hoax marketing isn’t something new. And while some of you may be hearing the term for the first time, it’s actually a technique that has been used by brands for decades. Hoax marketing is basically pranking an audience with something humorous in hopes that the prank goes viral. If you want some examples, just remember
By Andy Shearer When I speak to crowds about authority marketing—the proven practice of strategically and intentionally establishing yourself as an expert in your field in order to grow your business—one area I focus on is how to create and secure publicity and media. Generally what I hear from many people—especially law firms, dental offices and
7 Ways to Get (Mostly) Free Publicity for Your Business Read More »
There are several “free” strategies, avenues, and tactics you can explore as part of your overall marketing plan, but these approaches are only free if you don’t value the time you’ll be spending on incremental improvements. They’re also going to be inherently incomplete, especially in this era where so much of what is shown on
3 Ways to Improve ROI With Better Marketing Cost Management Read More »
Lead generation is time intensive and expensive in any industry. Having said that, any time you have the ability to tap into your professional network and generate organic leads is highly beneficial. And whether you realize it or not, your existing customer base is one of the best resources you have available at your disposal.
Boost Your Customer Referrals With These 4 Simple Tactics Read More »
By Cara Sloman The morning commute is no longer populated by a sea of passengers whose faces are obscured by newspapers. Instead, these passengers are scrolling through news feeds on their mobile devices. Rather than clipping interesting news articles, readers simply post them to social media sites or upload them to a cloud-based storage service.
7 Ways to Make Your Marketing Message Stand Out in a Crowded Digital World Read More »
Sometimes, as small business owners, we have too many choices. We know we’re supposed to invest in marketing and advertising, choose the best venues and platforms, measure our ROI, and then constantly test against “the winner.” But, in reality, a lot of us are too busy running our businesses on a day-to-day basis to make
Entrepreneur Success Story: Helping Small Businesses Build Better Website Landing Pages Read More »
By Stefan Gol Why is humor so effective when it comes to marketing? People always say laughter is the best medicine, and this platitude is starting to impact the marketing strategy of several big brands. Let’s take a look at some examples of companies that successfully added humor to their marketing strategies and how you
4 Companies That Use Humor in Marketing (And How You Can Too) Read More »
