Marketing & PR

What Color Is Your Company? Harnessing the Power of Color in Branding and Advertising

Advertising, branding, Coca Cola, color, color psychology, creative, Design, Marketing & PR, psychology, Sales & Marketing, SEO BLOG /

By Sarah Hanney First impressions are important. It takes just 90 seconds for a person to form their initial opinions when interacting with a new product. And up to 90% of that assessment is based on color alone. So what role does color play in communicating key brand messages to consumers? And how can businesses use […]

What Color Is Your Company? Harnessing the Power of Color in Branding and Advertising Read More »

The Ultimate Guide to Building Trust with Your Customers Online

Advertising, Marketing & PR, SEO BLOG /

By Roman Marvaniuk Building a successful company depends on many different factors. There’s your product, of course, as well as your ability to price it effectively, and position it so that it’s in front of your target customers when they’re ready to buy. But while product-market fit might get you sales, lasting business success comes down

The Ultimate Guide to Building Trust with Your Customers Online Read More »

Is It Time to Stop Using Stock Photos in Your Marketing Materials?

Advertising, Advertising & PR, Arts, Coca Cola, custom images, Entertainment, Marketing & PR, Media, SEO BLOG, stock images, stock photos, website images /

Stock images are abundant in today’s digital landscape, and you’d be hard pressed to find a business website or marketing material that doesn’t use stock photography in some way. There are a few reasons for this: Stock photos are easy to find and implement, affordable for almost any business, and time-saving. Unfortunately, stock photography isn’t

Is It Time to Stop Using Stock Photos in Your Marketing Materials? Read More »

The 50 Most Influential People in Small Business Marketing

Advertising, Content marketing, influencer, Marketing & PR, SEO BLOG, Social Media, twitter /

Small businesses drive the U.S. economy, and marketing drives a company’s growth, with 77% of small businesses using social media to promote and grow their business. So we wanted to know who’s behind the ideas and trends driving small business marketing? We scoured all sorts of social media and influencer tools, checked best-seller lists, and

The 50 Most Influential People in Small Business Marketing Read More »

5 Personal Branding Hacks Every Entrepreneur Should Know

Advertising, branding, BuzzSumo, chatbots, Facebook Messenger, Influencer marketing, Live video streaming, Marketing, Marketing & PR, personal branding, SEO BLOG, Traackr /

Creating a personal brand is like climbing Mount Everest. It takes dedication, commitment, and long-term work—so much work, in fact, that many people skip creating one altogether. Nonetheless, if you’re an entrepreneur, personal branding is too important to skip or get wrong. Entrepreneurs face fierce competition in today’s business environment. This means you’ll need to

5 Personal Branding Hacks Every Entrepreneur Should Know Read More »

Unfold the Branding Power of the Company T-Shirt

Advertising, Company Culture, dress code, Marketing & PR, SEO BLOG, swag, t-shirt, workplace uniform /

For all the articles written about workplace uniforms—whether you’re for them or against them—rarely do we discuss the power of the humble company T-shirt. These cotton tees can come in any shade and include the brand’s name and/or logo on the front or back of the shirt. They’re fairly inexpensive to have made in bulk, and

Unfold the Branding Power of the Company T-Shirt Read More »

What’s the Best Way to Get Customer Referrals for Your Business?

Advertising, customer referrals, customer service, Marketing & PR, Sales & Marketing, SEO BLOG /

People like to do business with people they trust—and that’s why referrals from satisfied customers have always been such a powerful way of growing your business. Customer referrals can work for all types of businesses. Whether you have an accounting firm, a bakery, or a landscaping company, asking your customers to spread the word so

What’s the Best Way to Get Customer Referrals for Your Business? Read More »

Marketing to the Adblock Generation: Strategies for the Modern Marketer

Ad blocking, Advertising, Marketing & PR, Search Engine Marketing, SEO BLOG /

Post sponsored by Concordia University, St. Paul By Tricia Hussung Even if you’re marketing your business online, are you sure anyone is seeing your ads? According to The Drum’s Tony Connelly, as many as 63% of internet users ages 18 to 34 are using ad-blocking software when viewing digital content, and 41% of internet users

Marketing to the Adblock Generation: Strategies for the Modern Marketer Read More »

summer vacation

How to Ramp Up Social Media Marketing in Summertime

Advertising, Marketing & PR, SEO BLOG, Social Media, Social media marketing /

Post sponsored by Vivial By Laura Cole It’s summer. Which means every weekend is a time to celebrate! You’ve uncovered your grill after a long, arduous winter and fired up some New York strips. A little corn on the cob, freshly-sliced watermelon, and homemade peach cobbler round out your family’s all-American picnic. Your house is

How to Ramp Up Social Media Marketing in Summertime Read More »

Wind of email

10 Big, Fat, Ugly Email Marketing Blunders

Advertising, Content marketing, Digital Marketing, Email Marketing, Marketing & PR, SEO BLOG /

By Ronald Kimmons Email marketing is one of the most powerful marketing channels available. It is highly scalable, responsive, and cost-effective. However, in conducting an email marketing campaign, there are some big, fat, ugly blunders that neophytes often commit. These can waste your time and resources, and harm your business—and you should do your best

10 Big, Fat, Ugly Email Marketing Blunders Read More »

?
WP Twitter Auto Publish Powered By : XYZScripts.com