Did you know that more than 50 percent of shoppers will take their business elsewhere if they don’t have a good experience? People want individualized, personalized experiences from the brands they choose – experiences that technology has led them to expect from all their interactions. This ever-shifting landscape makes it hard for brands to know […]
Brands Adapting to Consumer Demands Read More »
New research launched last week by Marketo shows that marketers—both B2C and B2B—continue to be borderline delusional in terms of what customers actually expect, and how they are and are not delivering against those demands. The State of Engagement report surveyed 1,000-plus global marketers and 1,000-plus consumers in an effort to understand how (and whether)
Marketers Need to Stop Lying to Themselves (New Research) Read More »
How much support do you need to back up your claims? If you’re in politics, not much. But then, no one trusts politicians. As a brand leader, you need your readers to trust you. Stating facts without supporting evidence or citing trends without proof can damage your credibility and harm your brand. Fortunately, the web
How to Back Up Your Marketing Facts in a World of Fake News Read More »
