Wonder why you need social media tools?Not because social media is easy-to-use. What’s your proof? Posts from your grandmother that regularly show up in your feed? But do you want to stick with this marketing gut check approach to social media? I hope not. Because the real business issue is:Does your social media use translate […]
Social Media Tools: What 50+ Of The Best Marketers Use Read More »
Real people and their human interactions define social media. Social media provides the stage for multi-directional human conversation. Further, when you use social media you can choose your favorite: Platform, Content format, Communications option and/or Device To help you understand Social Media, 60+ marketing experts and influencers contributed their social media definition. Social Media:
Social Media Definition: The Ultimate Guide That Will Make You Smarter Read More »
“What are the top marketing books I should read?” is a question I’m often asked. While I have my favorite marketing books, new and old, I asked top marketers what they recommend. Here are their replies. (Note: There are duplicates since multiple marketers recommended the same books although their reasons varied.) If you’d prefer, here’s a
Top Marketing Books: Experts Recommend the Best! Read More »
As a marketer and professor, I’m often asked, “What are the top marketing books I need to read?” I’m also asked, ”What top marketing books should I recommend my boss or team read?” These readers are like you. They’re marketers. They want useful, easy-to-understand marketing information. While I read a lot of marketing content including
