To earn the respect of your executive team, you need to speak their language – and this means ROI. Here’s how to calculate these ROIs for your customer acquisition efforts ROI is the KPI your executives care most about. When it comes to speaking the language of C-level executives, return on investment (ROI) is the […]
Acquisition marketing ROI calculation essentials Read More »
As a marketer, you believe in what you’re doing, but it’s difficult to measure results, so how can you measure ROI? When your company engages in many activities to improve results, it can be difficult to prove the effectiveness of some activities. Sure, you can spell out some figures like likes and shares, but how
How to prove ROI when you can’t accurately measure results Read More »
93% of CMOs say they are under pressure to deliver measurable ROI with their marketing budget. These six tools could help make ROI calculation simpler As a marketer, one of your main worries is how to prove the effectiveness of your marketing activities. To prove it, your boss wants hard numbers. Let me tell you
6 tools to help prove your marketing ROI, month by month Read More »
Measuring the ROI of your SEO campaign is a crucial part of analyzing your digital marketing strategy, and is undoubtedly the most significant indicator of campaign value. But how do you measure it? As marketers, we all obsess over results. To know we’ve achieved successful results, we use a range of KPI’s and coincidentally, we
Only 39% of marketers say they are somewhat successful at tracking the ROI of their content marketing, but there are ways to improve your proficiency Content marketing is a highly effective form of marketing. Statistics show that per dollar, content marketing generates three times as many leads as traditional marketing. As a content marketer, you
Chart of the day: Reporting the ROI of Social and Content Marketing proving difficult for marketers As marketers we are constantly juggling more projects than seems possible at times – planning the next campaign, delivering the current one as well as all the BAU activity of Email, Automation, Social, linking with the sales team and meeting…oh
Can you prove the ROI of your marketing? Here are the top challenges we’re all facing. Read More »
