Getting a leg up on your Amazon competition requires getting creative. Everyday more sellers enter the Amazon marketplace trying to employ the same tactics to reach the top of page one. How can you help your product gain the additional sales need to reach or maintain that top spot? By utilizing outside traffic sources like […]
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Nikin / Pixabay The internet has revolutionized the way companies find and reach their customers. No longer reliant on billboards and television ads to gain visibility, small businesses can launch powerful, hyper-focused campaigns to target their specific niche in the market. However, consumers are becoming savvier to traditional marketing techniques, and tend to be wary
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Instagram Stories have been introduced almost three years ago, in August of 2016. Since then, it has become such a success, that accordingly to Techcrunch, over 500M accounts on Instagram have used Stories by the time of January 2019. The users who use Stories are increasing at an astonishing rate, and it offers a great
New Study Reveals That Video is King in Instagram Stories Read More »
Measuring and optimizing creative work drives performance and business impact. Here’s how to figure creativity into your overall measurement strategy. Creativity is an essential driver of marketing performance. Marketers that focus on creativity deliver stronger business results than those who fail to understand its correlation to campaign KPIs. To be sure, there’s a ton of
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If you feel like you don’t quite “get” Instagram marketing, you’re not alone. On the surface, it might seem like little more than a place for snapshots and selfies. The reality, though? Instagram is an absolute goldmine for businesses of all shapes and sizes. From social selling to community-building and beyond, there’s a reason why
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People-based marketing is turning the world into a small town. Not the kind of small town like El Segundo where you can walk behind the counter of the local diner and refill your own coffee. Rather, it’s a Truman Show kind of small town where you know what your customers eat, shop, and post online—and
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There are many reasons why sending digital rewards are a great opportunity for businesses. One of these is a shifting need for digital communication, as millennials enter adulthood and begin to outspend boomers as they grow families of their own. Millennials have become notorious for disrupting any industry they can get their hands on, and
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Nowadays, it’s not enough to just build a website that gets ample traffic. You want visitors to bookmark your site, subscribe to your email list, buy your products, and keep coming back. In other words, you want a website that converts. But this is easier said than done. With so many companies competing for your
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As companies go digital in order to keep up with the changing business environment, the competition between e-commerce stores has gotten incredibly tight. This has led to refined and carefully thought-out marketing strategies that are dictated by the rapid development of technologies and customers’ demands. All of them are aimed at increasing conversions and boosting
17 Actionable Marketing Strategies You Can Borrow from E-commerce Read More »
Free markets and startups have always been associated with competition – often fierce competition. However, cooperation can also be an important element of success and I think current trends are making cooperation between businesses and organizations an even more powerful tool for “competitive” success. See if any of these four cooperative strategies can work for
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