Marketing Strategies

How Storytelling Can Lead to Greater Alignment of Sales & Marketing Teams

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Stray_Pic / Pixabay There is nothing quite like watching a long and challenging project coming to successful fruition. For those who have big goals, they wish to accomplish in their life, achieving those goals doesn’t happen as the result of completing a singular action or task. Rather, goal achievement is the result of successive hours […]

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The Email Marketer’s 4-Step Guide to GDPR Compliance

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Email marketing is a tried-and-true strategy for increasing conversions, and with a $38 return on investment for every dollar spent, it’s no wonder that this strategy holds fast as a mainstay component of any good marketing plan. However, successful email marketing campaigns are built on contact lists and consumer data – increasingly regulated commodities to acquire.

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Why Jim Twerdahl Credits Never Having Breakfast Alone to His Success

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This post originally appeared on Growth Everywhere, a marketing and business growth blog. In today’s episode I share the mic with Jim Twerdahl, president of many companies, including JBL, Marantz, and a biotech startup. Jim’s motto is: “The more that you give, the more that you’re going to get.” That’s why, whenever he can, he

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4 Traps Marketers Face When Trying to Measure ROI

B2B Marketing, Best Practices, Business, Channel, Digital Marketing, lead generation, Marketing, Marketing Best Practices, Marketing Performance Management, Marketing Strategies, SEO BLOG /

There’s just no way around it: measuring ROI is one of the most challenging — and even mysterious — parts of a marketer’s job. Virtually every marketer needs to do it, but far fewer have it fully figured out. In a recent webinar entitled Solving the Mystery of ROI, my colleague Jocelyn Brown and I

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How to Start Monitoring Competition and What Can We Learn?

b2b, B2B Marketing, Business, Business Intelligence, Content, Content marketing, Digital Marketing, Marketing Best Practices, Marketing Strategies, Marketing Strategy, Online Marketing, SEO BLOG /

Competitors. Thank God for them! Nothing gets us to success quicker than an aggressive competitor. Checking up on your competition from time to time helps avoid costly mistakes or may teach us some new tactics. Certainly, it can be quite challenging to follow competitors on so many social media accounts and online resources. Just imagine

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Brands Adapting to Consumer Demands

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Did you know that more than 50 percent of shoppers will take their business elsewhere if they don’t have a good experience? People want individualized, personalized experiences from the brands they choose – experiences that technology has led them to expect from all their interactions. This ever-shifting landscape makes it hard for brands to know

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Why Your B2B Sales Strategies Fail To Convert B2C Leads

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For years, your business has thrived selling to other companies as a supplier. Those other companies would sell your product to consumers on your behalf. Everything had gone smoothly. However, now your new marketing lead wants to reap higher revenue margins by offering your product to consumers directly. Three months later, your business buyers have

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How to Create an Instagram Marketing Strategy

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Instagram, with more than 700 million total monthly active users, now claims over 8 million accounts using business profiles. What does that mean for the mobile-based photo and video-sharing social network? Brands want their Instagram marketing strategy to reach targeted demographics, engage users and drive real social value. Nearly 60% of Instagram users are between

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Seven Ways to Boost Your Marketing with Holistic Strategies

B2B Marketing, b2b marketing strategy, Content Marketing Strategy, Digital Marketing, Digital marketing strategy, holistic marketing, integrated marketing, Marketing Strategies, Marketing Strategy, SEO BLOG /

4. Blogs: Keywords are Key Blogs are one of the most commonly used content marketing tools: According to the Content Marketing Institute, 80% of all B2B marketers publish blogs. Yet, many marketers question the effectiveness of their blogging efforts. That’s not surprising, because many blogs feature a seemingly random collection of posts that aren’t coordinated

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