Marketing a small business during the coronavirus pandemic is full of challenges. But UPS wants to help SMBs navigate the current situation through a new series of webinars, the first of which took place on Thursday. Digital Marketing During a Pandemic The webinar featured presentations from Kathleen Marran, UPS Vice President of Marketing, Diverse Customer […]
When you start a business, you put a lot of thought into your conversion strategy and how you’ll garner enough customers to build ROI. But have you put the same effort into creating optimized lead capture forms? Too many marketers overlook the importance of a well-designed contact form and how it affects their conversions. A
How To Skyrocket Lead Capture Form Conversions (5 Tips) Read More »
By Ivan Zografski The tech industry is rapidly emerging. Statista estimates the 2019 total tech spending worldwide at $3.36 billion. And although the industry is overcrowded with tons of different products, the potential is still huge. New products are emerging every day. Launching a new product can be very difficult. No matter whether you’re launching
The Ultimate Step-by-Step Guide to Launching a New Tech Product Read More »
Charities and not-for-profit organizations know what the secret to successfully tackling a mission is: building an army of fearless supporters to aid the cause they are fighting for. In order to build such a valiant army, you need emotive messaging and powerful storytelling that attracts the right breed of supporter: one who can convey your
[Guide] Email Marketing for Charities & Not-For-Profits Read More »
Customer acquisition is a major goal for most businesses, and there are plenty of ways that brands go about finding, connecting with, and gaining new customers. Some customer acquisition methods are more effective than others. For example, referral marketing – a strategy in which brands incentivize loyal customers to promote their products or services via personal
How to Use Engagement Marketing to Acquire More Customers Read More »
The unprecedented COVID-19 outbreak has holed up a huge chunk of the global population in their homes. What does this mean for the billions of economic engines scattered around the world? How are businesses to sustain themselves? If these questions are haunting you, you’re not the only one. Fortunately, this problem has a solution: Social
How and Why to Use Social Media for Marketing During the COVID-19 Pandemic Read More »
It does’t matter if you run a fast food restaurant or a hardware store. A franchise owner gets the opportunity to experience entrepreneurship. But this happens without the higher risk levels generally experienced in traditional startups. However, running a franchise gives several advantages. For example, you get less room for innovation than in a startup.
How Local Franchises Can Differentiate (While Conforming to Standards) Read More »
Many small businesses are struggling as a result of closures and social distancing practices put in place because of the coronavirus pandemic. Here are 25 ways you can help small businesses right now. How to Help Small Businesses If you want to help local small businesses by supporting your favorite local shops, restaurants, and others
Many small businesses are struggling as a result of closures and social distancing practices put in place because of the coronavirus pandemic. How to Help Local Small Businesses If you want to help local small businesses by supporting your favorite local shops, restaurants, and others stay afloat during this time, here are some ways you
25 Tips for Consumers to Help Local Small Businesses Read More »
Building a dedicated marketing team for your business will help bring your marketing efforts to the next level. When hiring for this department, you’ll want to consider the different tasks and responsibilities, and then create the right roles to ensure success. To learn more, we asked a panel of Young Entrepreneur Council members the following
14 Essential Roles to Fill When Building Your Marketing Department Read More »
