Marketing Strategy

Marketing Strategy – Marketing Smarts: Frank Days on Agile Marketing : Marketing Podcast

Marketing Strategy /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In this Marketing Smarts podcast, we discuss agile marketing with Frank Days, who defines the agile method, discusses why marketers are “going agile,” and recounts his experience using the method. With continually mounting pressure on marketers to get more done […]

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Marketing Smarts: Unleashing Creativity One Team at a Time : Marketing Podcast

Content, graphic design, Marketing Strategy, Web Sites /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In our latest Marketing Smarts Podcast, we talked to Alicia Arnold, senior VP of digital at Hill Holliday, about the myths surrounding creativity. At the center of our conversation was one myth: Creativity cannot be taught. “You can’t have a

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Marketing Strategy – Marketing Smarts: Startups, Social, and Search: Thoughts From a Serial CEO : Marketing Podcast

Advertising, Marketing Strategy, Search Engine Marketing, Social Media /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “It’s important to understand what your customers are saying,” Nichole Goodyear told me during this week’s Marketing Smarts Podcast, but then added, “It’s more important, from a marketer’s perspective, to ask, ‘What do you want them to be saying?’” Once

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Customer Relationships – Marketing Smarts: Why You Need a Marketing Technologist : Marketing Podcast

Advertising, customer relationships, Marketing Strategy /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! When I talked with Scott Brinker about marketing technology for this week’s episode of MarketingSmarts, he emphasized what he called “two truths”: 1. IT needs to move farther out of the business of managing and implementing all of the technology

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Brand Management – Why Unpopular Brands Rule: Erika Napoletano Talks to Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, Content, Marketing Strategy, segmentation /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Popular is the last thing smart business people should want to be.” At least that’s the firmly held belief of Erika Napoletano, author of the forthcoming book The Power of Unpopular, and this week’s guest on Marketing Smarts. But whatever

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Marketing Strategy – Influencing the Influencers… With a Glock: Paul Barrett Talks About America’s Gun on Marketing Smarts [Podcast] : Marketing Podcast

customer behavior, customer relationships, Marketing Strategy, Public Relations, Word-Of-Mouth /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “I put away the shotgun/Borrow me a Glock,” rapped Cypress Hill’s B-Real on the group’s multi-platinum 1993 album Black Sunday. At the time, over a quarter million Glocks, a semi-automatic pistol invented and manufactured in Austria by Gaston Glock, had already been sold

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Career Management – What Is Your ‘Signature Idea’? Mark Levy Talks Thought Leadership on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, Career Management, Marketing Strategy, Writing /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Thought leadership means that you are actually leading, that you have something that inspires people to go into a different direction,” Mark Levy told me during this week’s episode of Marketing Smarts (you can listen to the podcast in its entirety below). He continued,

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Marketing Strategy – Toward the Product-Centric Future: Mike Troiano Talks About Advertising and Branding on Marketing Smarts [Podcast] : Marketing Podcast

Advertising, Brand Management, Marketing Strategy /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, I talk to Mike Troiano of Holland-Mark, a marketing strategy firm based in Boston, about the crisis in the traditional marketing communications function—which has, in his view, “lost a seat at the grown-up table.” “Marketers became

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Marketing Strategy – How to Save Marketing From Itself: Ian Lurie and Geoff Livingston Talk LIVE to Marketing Smarts [Podcast] : Marketing Podcast

Content, Marketing Strategy, Non-Profit, Public Relations, Search Engine Marketing /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! We’re taking the Marketing Smarts podcast on the road, and our first stop was in Seattle on March 28, as part of the run-up to our SocialTech 2012 conference. I sat down with Ian Lurie, CEO of PortentInteractive, and Geoff

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Social Media – If We Humanize Business, Can We Escape the Matrix? Maddie Grant Guests on Marketing Smarts [Podcast] : Marketing Podcast

Brand Management, General Management, Marketing Strategy, Social Media /

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Are we living in the Matrix, or just working in it? This week’s guest on Marketing Smarts, Maddie Grant, would tell you, straight up: It’s the latter.  To help make people aware of their situation and, more important, show them

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