Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “There will be times when your income is zero and you just might as well plan for that right now.” That statement wasn’t uttered by a survivalist or someone who believes you should hoard gold in preparation for the collapse […]
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Ellen Valentine, product evangelist at Silverpop and my guest this week on Marketing Smarts, has an interesting perspective on the perennial tension between Marketing and Sales: Technology is to blame! Well, to be fair, she didn’t quite put it that
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! This week on Marketing Smarts, I speak with John Jantsch, the man behind Duct Tape Marketing. John’s most recent book is The Commitment Engine, and it focuses on the very personal work that small business owners need to do to build
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! To kick off the New Year, I wanted to take a moment and review some of the ground we covered on the Marketing Smarts podcast in 2012. To that end, I’ve collected some highlights of the many conversations I’ve had
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Why do you measure your marketing efforts? That might seem like a silly question nowadays. In the face of continuing skepticism coming down from the C-Suite regarding marketing spend and what companies are getting out of it, most marketers would
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! In this week’s episode of Marketing Smarts, I speak with Steven Bushong, SVP of marketing operations at the Disney ABC Television Group. Steve is a bit of a renaissance man, having earned a degree in industrial and systems engineering, going
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Michael Weiss, managing director at figure18, was the kick-off speaker for MarketingProfs University’s Presentations Unleashed course (which is still available on demand, if you are interested). As you might expect from someone charged with that role (kicking off a course
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! April is Autism Awareness Month, and companies, including CafePress, are showing their support for the cause by partnering with nonprofit organizations. To talk about cause marketing, what it means, and how businesses can get involved, I invited Jason Falls, vice-president
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Michael Stoner provides communication strategy consulting services for colleges and universities on integrating marketing, communications, and technology. He’s also written extensively about the subject on his blog at mStoner.com and in his new book: Social Works: How #HigherEd Uses #Social
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Amy Maniatis is executive vice president and chief marketing officer of the National Geographic Society. She is the Society’s first CMO since the organization was founded 125 years ago. Before joining National Geographic, Amy was vice president of marketing at
